Beer - Colombia

The Beer market in Colombia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences have shifted towards craft beers and premium brands, reflecting a growing demand for high-quality and unique products. Additionally, the market has been influenced by local special circumstances such as the country's growing tourism industry and the increasing popularity of social drinking occasions.

Customer preferences: Colombian consumers have shown a strong preference for craft beers and premium brands. This can be attributed to a desire for higher quality and more diverse beer options. Craft beers offer unique flavors and styles that cater to individual tastes, and consumers are willing to pay a premium for these products. Premium brands, on the other hand, are seen as a symbol of status and sophistication, appealing to consumers who want to be associated with a certain lifestyle or image.

Trends in the market: One of the key trends in the Colombian beer market is the rise of microbreweries and craft beer production. This trend mirrors the global craft beer movement, where consumers are seeking out locally brewed, small-batch beers with distinct flavors. The increasing number of microbreweries in Colombia has not only expanded the beer options available to consumers but has also created a sense of community and pride around local beer production. Another trend in the market is the growing popularity of flavored beers. Flavored beers, such as fruit-infused or spiced varieties, have gained traction among consumers looking for new and exciting taste experiences. This trend reflects a broader shift towards experimentation and innovation in the beer industry, as breweries seek to differentiate themselves in a crowded market.

Local special circumstances: Colombia's growing tourism industry has had a significant impact on the beer market. With an increasing number of international visitors, there is a growing demand for beers that cater to different tastes and preferences. This has led to the introduction of international beer brands in the Colombian market, as well as collaborations between local and foreign breweries to create unique beer offerings. Another local special circumstance is the popularity of social drinking occasions in Colombia. Beer is often consumed during social gatherings, such as parties, barbecues, and sporting events. This cultural aspect has contributed to the growth of the beer market, as consumers seek out beers that are suitable for these occasions. Breweries have responded by developing products that are refreshing, easy to drink, and can be enjoyed in social settings.

Underlying macroeconomic factors: The growth of the beer market in Colombia can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income levels. As a result, consumers have more purchasing power and are willing to spend more on premium and craft beer products. Additionally, the government has implemented policies to support the growth of the beer industry, such as reducing import tariffs on brewing equipment and providing incentives for small breweries. In conclusion, the Beer market in Colombia is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards craft beers and premium brands reflects a desire for higher quality and unique products. The rise of microbreweries and flavored beers demonstrates a growing demand for diversity and innovation. The country's growing tourism industry and the popularity of social drinking occasions have also contributed to the market's growth. Finally, favorable macroeconomic factors, such as increasing disposable income levels and government support, have created a conducive environment for the beer market to thrive.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.