Market Insights Advertising & Media Sports

Cricket - Belgium

Belgium

Revenue in the Cricket market is projected to reach €0.93m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.46%, resulting in a projected market volume of €1.05m by 2029.
In global comparison, most revenue will be generated in India (€2,110.00m in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to €8.07 in 2024.
In the Cricket market, the number of users is expected to amount to 132.7k users by 2029.
User penetration in the Cricket market will be at 1.0% in 2024.

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Analyst Opinion

The Cricket market in Belgium is facing minimal growth decline, influenced by factors like decreasing interest in traditional cricket media and ticket sales, as well as the recent introduction of new online cricket platforms. Despite the convenience and growing health awareness, the markets growth rate is being impacted by the changing preferences and behaviors of consumers in the Sports market.

Customer preferences: As the popularity of cricket continues to grow in Belgium, we are seeing a rise in the demand for high-quality cricket equipment and training facilities. This trend is largely driven by a growing number of young and affluent consumers who prioritize health and wellness. As a result, there has been a significant increase in the adoption of digital coaching and training programs, as well as a shift towards indoor cricket facilities that cater to the busy lifestyles of urban individuals. Additionally, there is a growing interest in the use of virtual reality and other technology-based solutions to enhance the overall cricketing experience.

Trends in the market: In Belgiums Cricket Market, there is a noticeable increase in online sales of cricket equipment, as more people are turning to online shopping due to convenience and competitive prices. Moreover, there is a growing trend of hosting local tournaments and leagues, attracting a larger audience and creating opportunities for sponsors and advertisers. Additionally, with the rise of the fitness and wellness culture, there is an increasing interest in cricket as a form of exercise, leading to a potential growth in the market. This shift towards digital platforms and increasing interest in the sport could have significant implications for industry stakeholders, such as manufacturers, retailers, and event organizers, who may need to adapt their strategies to cater to this evolving market.

Local special circumstances: In Belgium, the Cricket Market is a niche market due to the country’s limited exposure to the sport. However, the market is steadily growing due to the increasing cultural diversity and the country’s unique love for outdoor activities. This has led to the emergence of smaller, local clubs and leagues, catering to players of all levels and backgrounds. In addition, the government’s support for the sport and introduction of initiatives such as cricket in schools have also aided in the growth of the market. These factors have made the Cricket Market in Belgium a reflection of the country’s vibrant and inclusive culture.

Underlying macroeconomic factors: The Cricket Market within the Sports Market in Belgium is influenced by macroeconomic factors such as GDP growth, consumer spending patterns, and government subsidies. The countrys stable economic climate, high household disposable income, and strong infrastructure support have contributed to the growth of the market. Furthermore, the popularity of cricket as a recreational activity has also led to the emergence of new businesses, such as training facilities and equipment stores. As global demand for sports and athletic goods continues to increase, Belgium’s thriving economy makes it an attractive market for cricket-related businesses. Additionally, the growing awareness of the health benefits of participating in sports has boosted the demand for cricket, leading to an increase in market size and revenue.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.