Market Insights Advertising & Media Sports

Basketball - Belgium

Belgium

Revenue in the Basketball market is projected to reach €5.95m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.40%, resulting in a projected market volume of €6.07m by 2029.
In global comparison, most revenue will be generated in the United States (€8,842.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €13.14 in 2024.
In the Basketball market, the number of users is expected to amount to 619.5k users by 2029.
User penetration in the Basketball market will be at 3.9% in 2024.

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Analyst Opinion

The Basketball Market in Belgium is experiencing a slow growth rate, influenced by factors like limited media coverage, low merchandise sales and lack of ticket sales. As a result, the market is not showing significant growth despite increasing health awareness among consumers and convenience of online services. Further developments in media, merchandise, and ticket sales could potentially boost growth in this market.

Customer preferences: As the popularity of basketball continues to rise in Belgium, there has been a noticeable shift towards a more inclusive and diverse approach to the sport. This is reflected in the growing demand for accessible and inclusive basketball facilities, as well as a rise in the participation of women and people with disabilities. Additionally, there is a greater focus on the overall well-being of players, with nutrition and mental health playing a more prominent role in training and recovery strategies. These changes demonstrate a cultural shift towards a more holistic approach to the sport and highlight the increased importance of diversity and inclusiveness in the basketball market.

Trends in the market: In Belgium, the Basketball Market is experiencing a surge in popularity due to a number of factors. The market is witnessing an increase in grassroots development programs and the formation of new amateur leagues, providing more opportunities for aspiring basketball players. This trend is expected to continue, with more support and investment being directed towards the sport. Additionally, there has been a rise in the use of technology, with the implementation of advanced analytics and player tracking systems in professional leagues. This has led to the creation of new performance metrics and improved training methods, boosting the overall competitiveness of the market. With the growing interest in basketball and the adoption of technology, there are also opportunities for industry stakeholders to develop and market innovative products and services to meet the evolving needs of players and teams.

Local special circumstances: In Belgium, basketball has a long-standing tradition and holds a significant cultural significance. With a small population, the country has a high participation rate in basketball, and the sport is closely tied to its national identity. Additionally, the government provides strong support for the development of basketball with investment in infrastructure and grassroots programs. This unique local context has fostered a highly competitive and passionate basketball market, attracting top talent and driving its popularity among fans.

Underlying macroeconomic factors: The growth of the Basketball Market within the Sports Market in Belgium is heavily influenced by the countrys macroeconomic factors. These include global economic trends, national economic health, and fiscal policies. Global economic trends, such as changes in consumer spending and investments, can affect the overall demand for sports products and services, including basketball. In addition, national economic health, including GDP, household income, and employment rates, can impact consumer purchasing power and the ability to invest in sports. Fiscal policies, including tax incentives and government funding for sports-related initiatives, can also play a role in market performance. By closely monitoring these macroeconomic factors, businesses in the Belgian Basketball Market can stay ahead of market trends and position themselves for success.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.