Market Insights Advertising & Media Sports

American Football - Belgium

Belgium

Revenue in the American Football market is projected to reach €1,427.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.49%, resulting in a projected market volume of €1,694.00k by 2029.
In global comparison, most revenue will be generated in the United States (€23,960.00m in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to €7.27 in 2024.
In the American Football market, the number of users is expected to amount to 218.1k users by 2029.
User penetration in the American Football market will be at 1.7% in 2024.

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Analyst Opinion

The American Football market in Belgium has been experiencing slight growth, impacted by factors such as the rising popularity of digital media, increasing awareness of the sport, and the availability of merchandise and tickets online. However, limited public interest and competition from other sports may be limiting the markets growth potential.

Customer preferences: With the rise of health and wellness as a top priority for consumers, there has been a notable increase in demand for technology-driven solutions in the American Football market. From wearable devices that track performance to apps that provide personalized training and nutrition plans, technology is playing a crucial role in the way players and fans engage with the sport. Additionally, the growing interest in mindfulness and mental health has led to a rise in digital tools and resources that cater to these needs, providing athletes with a holistic approach to their well-being.

Trends in the market: In Belgium, there has been a recent surge in interest in American football, with the formation of new leagues and clubs. This trend can be attributed to the growing popularity of the sport in neighboring countries and the increasing adoption of American cultural influences. In the United States, there has been a steady growth of womens football, with more female players, coaches, and officials joining the sport. This trend not only brings new opportunities for stakeholders in American football but also promotes gender equality and diversity within the industry. Additionally, there is a rising demand for technologically-enhanced equipment and training programs in American football, leading to collaborations between sports brands and technology companies. This trend is expected to have a significant impact on the market, offering players and coaches access to advanced tools for performance analysis and injury prevention. For industry stakeholders, these trends highlight the need to stay updated with the latest technological advancements and cater to the evolving demands of players and audiences. Failure to do so could result in a loss of market share and relevance in the rapidly evolving American football market.

Local special circumstances: In Belgium, American football is a relatively niche sport, with much of the population showing a preference for traditional football (soccer). However, the American football market has recently seen growth due to the increasing popularity of fantasy sports and betting on NFL games. In contrast, in the United States, American football is deeply ingrained in the countrys culture, with the NFL being the most popular sports league. The American football market in the US is heavily influenced by factors such as the countrys passionate fan base, lucrative sponsorship deals, and strong support from media networks. Overall, while both markets share a love for the sport, the differences in cultural and regulatory environments significantly impact their dynamics.

Underlying macroeconomic factors: The American Football Market within the Sports Market is heavily impacted by macroeconomic factors in both Belgium and the United States. In Belgium, the national economic health and fiscal policies play a key role in the market growth, as well as the overall performance of the Sports market. Similarly, in the United States, global economic trends and regulatory support greatly influence the American Football Market. The strong investment in infrastructure and technological advancements in the US have contributed to the markets growth and popularity. Additionally, the increasing demand for sports entertainment and growing interest in American football globally have also boosted the markets growth.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.