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Metaverse Virtual Assets - Australia

Australia

The Metaverse Virtual Assets market is anticipated to reach a value of €53.3m in 2024.
It is projected to exhibit an annual growth rate (CAGR 2024-2030) of 16.60%, resulting in a market volume of €134.0m by 2030.
In Australia, the market is expected to generate a projected volume of €989.5m in 2024, making it the primary contributor to the market.
Furthermore, the number of users in the Metaverse Virtual Assets market is estimated to reach 0.4m users by 2030.
The user penetration rate is anticipated to be 1.4% in 2024, with a projected increase to 1.4% by 2030.
Lastly, the average value per user (ARPU) is expected to be €142.7.
Australia's Metaverse virtual asset market is booming, with a surge in demand for virtual real estate and collectible NFTs.

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Analyst Opinion

The Metaverse Virtual Assets market in Australia is experiencing significant growth and development.

Customer preferences: Customers in Australia are increasingly drawn to the Metaverse Virtual Assets market due to its potential for high returns and unique investment opportunities. The ability to own and trade virtual assets within a digital world appeals to a wide range of individuals, from tech-savvy millennials to experienced investors. Additionally, the growing popularity of online gaming and virtual reality experiences has further fueled interest in virtual assets.

Trends in the market: One major trend in the Australian Metaverse Virtual Assets market is the rise of non-fungible tokens (NFTs). NFTs are unique digital assets that can represent ownership of virtual items, artwork, or collectibles. These tokens have gained significant attention and value in recent years, with Australian investors actively participating in NFT auctions and sales. The demand for NFTs is driven by their scarcity and the ability to prove ownership and authenticity in the digital realm. Another trend in the market is the emergence of virtual real estate. Just like physical real estate, virtual land within the Metaverse can be bought, sold, and developed. Australian investors are increasingly purchasing virtual land to create virtual businesses, host events, or simply as a speculative investment. The scarcity of prime virtual real estate and the potential for future development make it an attractive asset class.

Local special circumstances: Australia's strong digital infrastructure and tech-savvy population have contributed to the growth of the Metaverse Virtual Assets market. The country has a high internet penetration rate and a well-developed gaming and esports industry, providing a fertile ground for the adoption of virtual assets. Additionally, the Australian government has shown a supportive stance towards blockchain technology and digital assets, creating a favorable regulatory environment for the Metaverse market to thrive.

Underlying macroeconomic factors: The development of the Metaverse Virtual Assets market in Australia is also influenced by broader macroeconomic factors. The low interest rate environment in the country has pushed investors towards alternative investment opportunities, such as virtual assets. Additionally, the global pandemic has accelerated the adoption of digital technologies and online experiences, further driving the demand for virtual assets. In conclusion, the Metaverse Virtual Assets market in Australia is experiencing significant growth and development. Customer preferences for unique investment opportunities and the rise of non-fungible tokens and virtual real estate are driving this trend. Australia's strong digital infrastructure, supportive regulatory environment, and underlying macroeconomic factors have also contributed to the market's growth. As the Metaverse continues to evolve, the Australian market is expected to play a prominent role in the global virtual assets industry.

Methodology

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.