Market Insights Advertising & Media Metaverse

Metaverse eCommerce - Australia

Australia

The projected value of the Metaverse eCommerce market in Australia is expected to reach €0.3bn in 2024.
It is projected to exhibit an annual growth rate (CAGR 2024-2030) of 40.49%, resulting in a market volume of €2.5bn by 2030.
China generates the most value in the Metaverse eCommerce market, with a projected market volume of €9.3bn in 2024.
In terms of users, it is expected that the number of users in the Metaverse eCommerce market in Australia will amount to 5.9m users by 2030.
The user penetration rate is projected to be 7.3% in 2024 and is expected to reach 21.1% by 2030.
Furthermore, the average value per user (ARPU) is projected to be €161.3.
Australia's Metaverse eCommerce market is booming, with virtual stores and digital experiences becoming increasingly popular among tech-savvy consumers.

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Analyst Opinion

The Metaverse eCommerce market in Australia is experiencing significant growth and development, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Australia are increasingly embracing the concept of the Metaverse eCommerce market due to its convenience and immersive shopping experience. The ability to explore virtual stores, interact with products, and make purchases from the comfort of their own homes is appealing to many consumers. Additionally, the younger generation, which is more tech-savvy and digitally connected, is particularly drawn to the Metaverse eCommerce market.

Trends in the market: One of the key trends in the Metaverse eCommerce market in Australia is the integration of virtual reality (VR) and augmented reality (AR) technologies. These technologies enhance the shopping experience by allowing customers to virtually try on clothes, test out products, and visualize how items would look in their homes. This trend is expected to continue growing as the technology becomes more advanced and accessible. Another trend in the market is the rise of virtual marketplaces within the Metaverse. These marketplaces provide a platform for individuals and businesses to buy and sell virtual goods, services, and experiences. This includes virtual real estate, digital artwork, virtual fashion items, and even virtual events. The demand for these virtual assets is increasing, creating new opportunities for businesses and individuals to monetize their digital creations.

Local special circumstances: Australia's geographic location and vast land area present unique challenges for traditional brick-and-mortar retailers. The Metaverse eCommerce market offers a solution to overcome these challenges by providing a digital platform that can reach customers across the country, regardless of their location. This has led to the growth of online shopping and the adoption of the Metaverse eCommerce market as a viable alternative to physical stores.

Underlying macroeconomic factors: Australia has a strong digital infrastructure and high internet penetration rate, which provides a solid foundation for the growth of the Metaverse eCommerce market. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as people turned to digital platforms to meet their shopping needs during lockdowns and social distancing measures. This change in consumer behavior has further fueled the growth of the Metaverse eCommerce market in Australia. In conclusion, the Metaverse eCommerce market in Australia is experiencing rapid growth and development due to changing customer preferences, emerging trends such as VR and AR integration, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and consumer demand for immersive shopping experiences increases, the Metaverse eCommerce market is expected to expand further in Australia.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.