Market Insights Advertising & Media Media Cinema

Cinema Concessions - Italy

Italy

In Italy, revenue in the Cinema Concessions market market is projected to reach €454.40m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.13%, leading to a projected market volume of €556.30m by 2029.
Within the Cinema Concessions market market in Italy, the number of viewers is anticipated to reach 25.8m users by 2029.
User penetration in Italy will be 38.2% in 2024 and is expected to rise to 44.7% by 2029.
The average revenue per viewer in Italy is expected to be €20.25.
In a global context, the highest revenue will be generated the United States, with a figure of €9,071.00m in 2024.
In Italy, cinema concessions are increasingly embracing gourmet offerings, reflecting a growing consumer preference for unique dining experiences alongside film viewings.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Italy has been experiencing significant growth in recent years, driven by changing customer preferences and the introduction of new trends in the market.

Customer preferences: Italian customers have shown a strong preference for a wide variety of concessions at the cinema. Popcorn, soft drinks, and candies are among the most popular items, with customers often purchasing multiple snacks to enjoy during their movie experience. This preference for a diverse range of concessions has led to an increase in the number and variety of food and beverage options available at Italian cinemas.

Trends in the market: One of the key trends in the Cinema Concessions market in Italy is the focus on offering healthier snack options. As health and wellness become increasingly important to consumers, cinemas have started to introduce healthier alternatives to traditional concession items. This includes options such as fruit cups, vegetable snacks, and low-sugar beverages. By catering to the growing demand for healthier choices, cinemas in Italy are able to attract a wider range of customers and provide a more inclusive experience. Another trend in the market is the integration of technology into the concession experience. Italian cinemas have started to implement self-service kiosks and mobile ordering options, allowing customers to order and pay for their concessions without having to wait in line. This not only improves efficiency and convenience for customers, but also helps cinemas to increase their sales by reducing wait times and encouraging impulse purchases.

Local special circumstances: Italy has a strong cultural tradition of enjoying food and beverages as part of social gatherings and entertainment experiences. This cultural context has contributed to the popularity of concessions at cinemas, as customers see it as an integral part of their movie-watching experience. The availability of a wide range of concessions allows Italians to customize their cinema experience to their personal preferences and enjoy their favorite snacks while watching a film.

Underlying macroeconomic factors: The growth of the Cinema Concessions market in Italy can also be attributed to the overall economic development of the country. As the Italian economy has improved in recent years, consumers have had more disposable income to spend on leisure activities, including going to the cinema. This increased spending power has allowed Italian cinemas to invest in expanding their concession offerings and improving the overall customer experience. In conclusion, the Cinema Concessions market in Italy is experiencing growth due to changing customer preferences, the introduction of new trends, the cultural importance of food and beverages in social gatherings, and the overall economic development of the country. By catering to customer preferences, embracing new trends, and providing a diverse range of concessions, Italian cinemas are able to enhance the movie-watching experience and attract a wider range of customers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.