Market Insights Advertising & Media Media Music, Radio & Podcasts

Digital Music - Italy

Italy

In Italy, revenue in the 2023 market is projected to reach €708.80m in 2024.
Revenue in this sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.49%, leading to a projected market volume of €841.50m by 2029.
The largest market within this market in Italy is Music Streaming, which is anticipated to have a market volume of €555.20m in 2024.
In a global context, most revenue in the 2023 market will be generated the United States, with a figure of €17,510.00m in 2024.
The number of users in the 2023 market in Italy is expected to reach 16.3m users by 2029.
User penetration in Italy is projected to be 26.0% in 2024 and is expected to increase to 28.3% by 2029.
The usage share of Spotify in Italy is estimated to be 40.0% of the 2023 market in the selected region for 2023.
Additionally, in the year 2023, a share of High income of users in Italy is categorized in the High income group.
Italy's digital music market is witnessing a surge in streaming services adoption, reflecting a cultural shift towards on-demand audio consumption among its youth.

Key regions: Germany, China, Europe, Japan, India

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Analyst Opinion

The Digital Music market in Italy has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of digital music platforms.

Customer preferences: Italian consumers have shown a strong preference for digital music over physical formats such as CDs and vinyl records. This shift in consumer behavior can be attributed to several factors. Firstly, the convenience of digital music allows users to access a vast library of songs at their fingertips, anytime and anywhere. Additionally, the ability to create personalized playlists and discover new music through algorithm-based recommendations has further contributed to the popularity of digital music platforms.

Trends in the market: One of the key trends in the Italian Digital Music market is the rise of streaming services. Streaming platforms have gained significant traction among Italian consumers, offering them unlimited access to a wide range of music for a monthly subscription fee. This trend is driven by the increasing availability of high-speed internet connections and the widespread adoption of smartphones and other mobile devices. Another trend in the market is the growing popularity of Italian artists and their music on digital platforms. Italian musicians, both established and emerging, have been able to reach a global audience through digital music platforms, leading to increased exposure and opportunities for growth. This trend is supported by the fact that Italian music has a unique cultural appeal and is highly regarded worldwide.

Local special circumstances: Italy has a rich musical heritage, with a diverse range of genres and artists. This cultural richness has contributed to the strong demand for digital music in the country. Italian consumers have a deep appreciation for music and take pride in supporting local artists. This has led to a thriving domestic music industry, with Italian artists consistently releasing new music and engaging with their fan base through digital platforms.

Underlying macroeconomic factors: The Italian economy has been gradually recovering from the global financial crisis, and this has had a positive impact on the Digital Music market. As disposable incomes increase, consumers are more willing to spend on entertainment and leisure activities, including digital music subscriptions. Additionally, the growth of the digital music market has created new job opportunities in the music industry, contributing to overall economic growth. In conclusion, the Digital Music market in Italy is experiencing growth due to changing customer preferences, the rise of streaming services, the popularity of Italian artists, and the country's rich musical heritage. These trends, combined with the underlying macroeconomic factors, have created a favorable environment for the digital music industry to thrive in Italy.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.