Market Insights Advertising & Media Esports

Esports Betting - Benelux

Benelux

In the Benelux region, revenue in the Esports Betting market market is projected to reach €52.7m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.67%, leading to a projected market volume of €66.2m by 2029.
Despite the focus on in Benelux, it is notable that most revenue is generated the United States, with a projected market volume of €661.9m in 2024.
Furthermore, the average revenue per user (ARPU) in this market is anticipated to amount to €57.3.
In the Benelux region, Esports betting is rapidly gaining traction as younger audiences increasingly engage with competitive gaming platforms and associated wagering opportunities.

Key regions: India, Sweden, United Kingdom, Asia, Germany

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Región

Comparación de regiones

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Analyst Opinion

The eSports betting market in the Benelux region is seeing subdued growth, influenced by factors such as the limited legal framework and cultural stigma surrounding gambling. However, with the increasing popularity of eSports and the convenience of online betting platforms, the market is expected to experience significant growth in the near future.

Customer preferences: In recent years, there has been a growing interest in esports betting in the Benelux region, with a particular focus on the Netherlands. This can be attributed to the increasing popularity of esports and the rise of competitive gaming among younger generations. Moreover, the rise of online streaming platforms and social media has made it easier for esports enthusiasts to follow their favorite teams and players, leading to an increase in demand for esports betting options. Additionally, the increasing disposable income and tech-savvy nature of the younger population in the region have also contributed to the growth of the esports betting market.

Trends in the market: In the Benelux region, there is a significant increase in the popularity of Esports Betting, with a growing number of online platforms offering betting opportunities on various esports tournaments. This trend is driven by the rise of competitive gaming and the increasing interest of younger audiences in esports. As a result, the market is expected to witness a steady growth trajectory in the coming years. This presents a significant opportunity for industry stakeholders, including game developers, betting operators, and sponsors, to tap into the growing esports market and capitalize on its potential. However, there are also concerns regarding the potential risks of gambling and the need for responsible betting practices in the esports industry. These trends highlight the need for regulations and responsible gaming initiatives to ensure the sustainable growth of the esports betting market in the Benelux region.

Local special circumstances: In Benelux, the Esports Betting Market is rapidly growing due to the region's strong tech-savvy population and high internet penetration. The market is also influenced by the cultural acceptance of video gaming and the government's supportive stance towards the esports industry. As a result, there has been a rise in local esports tournaments and events, with a focus on promoting homegrown talent. Additionally, the regulatory environment in the region is favorable towards online betting, further fueling the growth of the Esports Betting Market in the Benelux region.

Underlying macroeconomic factors: The growth of the Esports Betting Market within the eSports Market is influenced by macroeconomic factors such as technological advancements, regulatory support, and investment in digital infrastructure. Countries with favorable regulatory environments and strong investment in esports technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the increasing popularity of esports and the rise in gaming enthusiasts worldwide are driving the demand for esports betting to enhance the overall gaming experience. The growing disposable income and changing consumer preferences towards digital entertainment are also contributing to the growth of the Esports Betting Market in the Benelux region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports betting market, which comprises revenues from online betting on Esports events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.