Market Insights Advertising & Media Advertising

In-App Advertising - Chile

Chile

Ad spending in the In-App Advertising market in Chile is forecasted to reach €349.40m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2029) of 9.00%, leading to a projected market volume of €537.60m by 2029.
The average ad spending per mobile internet user in the In-App Advertising market is estimated to be €20.04 in 2024.
When compared globally, China is anticipated to generate the highest ad spending of €123.00bn in 2024.
Chile's in-app advertising market is experiencing rapid growth, driven by a tech-savvy population and increased digital consumption habits.

Key regions: China, Europe, United States, Asia, Germany

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Comparación de regiones

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Analyst Opinion

The In-App Advertising market in Chile is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Chile are shifting towards mobile devices, with an increasing number of people using smartphones and tablets for various activities, including browsing the internet, social media, and entertainment. This trend has created a lucrative opportunity for advertisers to reach their target audience through in-app advertising. The convenience and accessibility of mobile apps have made them an integral part of people's daily lives, leading to higher engagement and interaction with in-app ads. Trends in the market indicate a growing demand for personalized and targeted advertising. Advertisers are leveraging data analytics and machine learning algorithms to understand consumer behavior and preferences, allowing them to deliver more relevant and personalized ads within mobile apps. This trend is driven by the need to optimize ad spend and maximize return on investment, as advertisers recognize the importance of reaching the right audience at the right time. Local special circumstances in Chile, such as a young and tech-savvy population, contribute to the growth of the In-App Advertising market. Chile has one of the highest smartphone penetration rates in Latin America, with a large portion of the population being active internet users. This presents a vast audience for advertisers to target through in-app ads, especially among the younger demographic who are more likely to engage with mobile apps. Underlying macroeconomic factors also play a role in the development of the In-App Advertising market in Chile. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a favorable environment for advertisers, as people are more willing to engage with brands and make purchases through in-app ads. Additionally, the government's efforts to promote digitalization and innovation further support the growth of the In-App Advertising market. In conclusion, the In-App Advertising market in Chile is thriving due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Advertisers are capitalizing on the widespread use of mobile devices and the demand for personalized advertising to reach their target audience effectively. With a young and tech-savvy population, along with a favorable economic environment, Chile presents a promising market for in-app advertising.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.