Public Cloud - Worldwide

  • Worldwide
  • Revenue in the Public Cloud market is projected to reach €640.20bn in 2024.
  • Software as a Service dominates the market with a projected market volume of €261.70bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.60%, resulting in a market volume of €993.00bn by 2028.
  • The average spend per employee in the Public Cloud market is projected to reach €182.50 in 2024.
  • The global market share of 0 was 0 in 2021.
  • In global comparison, most revenue will be generated in the United States (€306.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Comparación de regiones

Analyst Opinion

The public cloud has gained popularity at a breakneck pace over the last decade. Many companies switched from their own data centers to public cloud services offered by companies such as Amazon, Microsoft, Google, and IBM. Even in a challenging economic-epidemic environment, global public cloud revenues have grown and are expected to reach nearly US$525 billion in 2023. The reason for this is that organizations around the world are increasingly finding the need to operate more efficiently and independently of location.

Furthermore, new cloud computing technologies, such as hyper-scale edge computing and secure access services, are disrupting related markets and creating new product categories that bring additional revenue streams to public cloud providers. Software as a Service (SaaS) continues to be the largest segment in the Public Cloud market, which has an impact on the market itself. The SaaS segment is expected to grow at a steady rate as enterprises take multiple routes to market for it (e.g., through cloud marketplaces) and continue to break larger monolithic applications into more complex parts for more efficient DevOps processes.

Due to market saturation, the global market for public cloud services is expected to continue growing at a comparatively lower rate than in previous years. The revenue and profit growth rate of individual companies is also likely to be lower as there are newcomers in the market every year; thereby increasing the competition.


Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Visión general

  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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