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Key regions: United Kingdom, China, France, Netherlands, Germany
The Infrastructure as a Service market in the Public Cloud market worldwide is experiencing considerable growth, fueled by factors like the increasing demand for digital technologies, growing awareness of health issues, and the convenience of online services. This growth rate is being impacted by the rapid development of new technologies and the increasing adoption of cloud-based solutions.
Customer preferences: As businesses continue to migrate towards cloud-based infrastructure, there is a growing demand for Infrastructure as a Service (IaaS) solutions, driven by the need for scalability, flexibility, and cost-effectiveness. This shift towards IaaS is also influenced by the trend of remote work, as organizations look for ways to manage their IT infrastructure and operations remotely. Additionally, the increasing adoption of digital transformation strategies and the rise of digital-native businesses are further fueling the growth of the IaaS market.
Trends in the market: In the Infrastructure as a Service Market within the Public Cloud Market, there is a growing trend towards hybrid cloud solutions, combining public and private cloud services. This trend is driven by the need for flexibility and cost savings, as well as the increasing complexity of IT environments. As more organizations adopt this approach, it is expected that hybrid cloud will become the dominant model in the coming years. This has significant implications for industry stakeholders, as it requires a shift in strategies and investments to meet the evolving needs of customers. It also presents opportunities for providers to offer comprehensive and integrated solutions to cater to the hybrid cloud market.
Local special circumstances: In China, the Infrastructure as a Service Market within the Public Cloud Market is witnessing significant growth due to the government's initiatives to promote the adoption of cloud computing and the country's rapidly developing digital infrastructure. Additionally, the increasing demand for cost-effective and scalable solutions from small and medium-sized enterprises is also driving market growth. In contrast, the market in Japan is driven by strict data privacy regulations and a strong emphasis on security, leading to a higher adoption of private cloud solutions.
Underlying macroeconomic factors: The Infrastructure as a Service Market within the Public Cloud Market is heavily impacted by macroeconomic factors, such as global economic trends, national economic health, and fiscal policies. Countries with stable economic conditions and favorable regulatory environments are witnessing significant growth in the market, as they are able to attract more investments and foster innovation. Additionally, the increasing adoption of cloud technologies by enterprises and the growing demand for cost-effective and scalable solutions are driving the growth of the Infrastructure as a Service Market within the Public Cloud Market. Furthermore, the rise in digital transformation initiatives across various industries is also influencing the market positively, as more organizations are shifting towards cloud-based solutions to streamline their operations and improve efficiency.
Data coverage:
The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Lu - vi, 9:30 - 17:00 h (CET)
Lu - vi, 9:00 - 18:00 h (EST)
Lu - vi, 9:00 - 17:00 h (SGT)
Lu - vi, 10:00 - 18:00 h (JST)
Lu - vi, 9:30 - 17:00 h (GMT)
Lu - vi, 9:00am-6:00pm (EST)