Market Insights Mobility Travel & Tourism

Hotels - Netherlands

Netherlands

The Hotels market in the Netherlands is poised to experience significant growth, with revenue projected to reach €3.43bn in 2024.
This growth is expected to continue with an annual growth rate (CAGR 2024-2028) of 0.86%, resulting in a projected market volume of €3.55bn by 2028.
By 2028, the number of users in the Hotels market is expected to amount to 6.89m users.
In 2024, user penetration is anticipated to be 38.8%, and this is expected to rise to 38.6% by 2028.
The average revenue per user (ARPU) is projected to be €0.50k.
Furthermore, it is expected that 87% of the total revenue in the Hotels market will be generated through online sales by 2028.
Finally, in a global comparison, it is estimated that United States will generate the most revenue in the Hotels market with €102,500m in 2024.
Netherlands' hotel market is currently shifting towards sustainable and eco-friendly practices to meet the growing demand from conscious travelers.

Key regions: Singapore, Indonesia, India, United States, Europe

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Analyst Opinion

The Hotels market in Netherlands has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Netherlands are increasingly seeking unique and personalized hotel experiences, driving the demand for boutique and design hotels. The emphasis on sustainability and eco-friendly practices is also shaping customer preferences in the market.

Trends in the market: One notable trend in the Hotels market in Netherlands is the rise of digital platforms and online booking services, which have streamlined the booking process for customers and increased market transparency. Additionally, the growing popularity of staycations and domestic tourism is boosting the demand for hotels within the country.

Local special circumstances: Netherlands' unique geography and cultural heritage play a significant role in shaping the Hotels market. The country's picturesque landscapes, historic cities, and vibrant cultural scene attract a diverse range of tourists, influencing the types of hotels that thrive in the market.

Underlying macroeconomic factors: The stable economic growth and increasing disposable income levels in Netherlands are driving the demand for travel and accommodation services. Additionally, government initiatives to promote tourism and infrastructure development are further supporting the growth of the Hotels market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.