Off-road Motorcycles - Europe

Europe

In Europe, the Off-road Motorcycles market segment is expected to generate a revenue of €2.18bn in 2024.
This market is projected to experience a compound annual growth rate (CAGR 2024-2029) of 5.36%, resulting in a market volume of €2.83bn by 2029.
By that year, unit sales in this segment are expected to reach 351.20k motorcyles.
The volume weighted average price of Off-road Motorcycles market in 2024 is estimated to be €7.85k.
When considering the international perspective, it is noteworthy that Brazil is anticipated to generate the highest revenue in the Off-road Motorcycles market segment, with €1,265.00m in 2024.
In Germany, the demand for off-road motorcycles has been steadily increasing due to the country's rich history in motorsports and the availability of off-road trails.

Key regions: Germany, Italy, United States, Portugal, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Off-road Motorcycles market in Europe has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the Off-road Motorcycles market in Europe is the increasing popularity of outdoor recreational activities. Off-road motorcycles provide an exciting and adventurous way for individuals to explore the countryside and engage in off-road riding. Additionally, the rising interest in extreme sports and adrenaline-fueled activities has also contributed to the growing demand for off-road motorcycles.

Trends in the market: One of the major trends in the Off-road Motorcycles market in Europe is the shift towards electric motorcycles. With the increasing focus on sustainability and environmental consciousness, consumers are looking for alternative modes of transportation that have a lower impact on the environment. Electric motorcycles offer the advantage of being emission-free and quieter compared to traditional gasoline-powered motorcycles. This trend is expected to continue as more manufacturers invest in the development of electric off-road motorcycles. Another trend in the market is the growing demand for high-performance off-road motorcycles. Consumers are seeking motorcycles that offer superior performance, durability, and advanced features to enhance their riding experience. This trend has led to the introduction of innovative technologies and features in off-road motorcycles, such as improved suspension systems, advanced traction control systems, and lightweight materials.

Local special circumstances: One of the unique characteristics of the Off-road Motorcycles market in Europe is the presence of diverse terrains and landscapes. Europe offers a wide range of off-road riding opportunities, from mountainous regions to dense forests and sandy beaches. This diversity in terrains has created a strong demand for off-road motorcycles that are designed to tackle different types of terrain. Manufacturers have responded to this demand by offering a variety of off-road motorcycles with specialized features and capabilities to cater to the specific needs of riders in different European countries.

Underlying macroeconomic factors: The growth of the Off-road Motorcycles market in Europe can also be attributed to favorable macroeconomic factors. The overall economic stability and increasing disposable income in many European countries have enabled consumers to spend more on recreational activities and hobbies. Additionally, the availability of financing options and attractive loan packages has made it easier for consumers to purchase off-road motorcycles. The presence of a well-developed infrastructure, including off-road trails, tracks, and parks, has also contributed to the growth of the market by providing convenient and accessible riding opportunities for enthusiasts. In conclusion, the Off-road Motorcycles market in Europe is experiencing significant growth due to the increasing popularity of outdoor recreational activities, the shift towards electric motorcycles, the demand for high-performance motorcycles, the presence of diverse terrains, and favorable macroeconomic factors. These trends and circumstances are expected to continue driving the growth of the market in the coming years.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.