Market Insights Mobility Electric Vehicles

Plug-in Hybrid Electric Vehicles - Japan

Japan

Japan is projected to reach a revenue of €3.4bn in the Plug-in Hybrid Electric Vehicles market by 2024.
It is expected that the revenue will show an annual growth rate (CAGR 2024-2029) of -5.44%, resulting in a projected market volume of €2.6bn by 2029.
Additionally, the unit sales in the Plug-in Hybrid Electric Vehicles market are expected to reach 38.40k vehicles in 2029.
In 2024, the volume weighted average price of the Plug-in Hybrid Electric Vehicles market is expected to amount to €66.5k.
From an international perspective, it is shown that China will generate the most revenue, with €153,600m in 2024.
Japan is leading the way in the adoption of plug-in hybrid electric vehicles, with an extensive charging infrastructure and strong government incentives.

Key regions: China, Norway, United Kingdom, Netherlands, France

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Analyst Opinion

The Plug-in Hybrid Electric Vehicles market in Japan has witnessed significant growth in recent years.

Customer preferences: Customer preferences have played a crucial role in driving the growth of the Plug-in Hybrid Electric Vehicles market in Japan. Japanese consumers have shown a strong inclination towards eco-friendly and fuel-efficient vehicles. The increasing awareness about environmental issues and the desire to reduce carbon emissions have led to a growing demand for Plug-in Hybrid Electric Vehicles. Additionally, the government's push towards promoting electric vehicles through incentives and subsidies has also influenced customer preferences.

Trends in the market: One of the key trends in the Plug-in Hybrid Electric Vehicles market in Japan is the increasing range and battery capacity of these vehicles. Manufacturers are constantly improving the technology to offer longer driving ranges and more powerful batteries, addressing the concerns of consumers regarding limited range anxiety. This trend has boosted the confidence of potential buyers and has contributed to the growing adoption of Plug-in Hybrid Electric Vehicles in Japan. Another trend in the market is the collaboration between automakers and technology companies to develop advanced features and infrastructure for Plug-in Hybrid Electric Vehicles. These collaborations aim to enhance the overall user experience by offering features such as intelligent charging systems, vehicle-to-grid integration, and advanced connectivity options. These technological advancements are expected to further drive the demand for Plug-in Hybrid Electric Vehicles in Japan.

Local special circumstances: Japan has a unique set of circumstances that have contributed to the growth of the Plug-in Hybrid Electric Vehicles market. One such circumstance is the limited availability of fossil fuels in the country. Japan heavily relies on imported oil and gas, making it vulnerable to price fluctuations and supply disruptions. The government has recognized the need to reduce dependence on fossil fuels and has therefore implemented policies to promote the adoption of electric vehicles, including Plug-in Hybrid Electric Vehicles. Additionally, Japan has a well-developed charging infrastructure, which has played a significant role in the growth of the Plug-in Hybrid Electric Vehicles market. The availability of a wide network of charging stations across the country has addressed the concerns of potential buyers regarding charging convenience and accessibility. This has further incentivized consumers to switch to Plug-in Hybrid Electric Vehicles.

Underlying macroeconomic factors: The Plug-in Hybrid Electric Vehicles market in Japan is also influenced by underlying macroeconomic factors. The country has been facing an aging population and declining birth rates, which has resulted in a shrinking workforce and slower economic growth. In response to these challenges, the government has been promoting industries that contribute to sustainable economic growth, including the electric vehicle sector. The growth of the Plug-in Hybrid Electric Vehicles market aligns with the government's economic objectives and has received support in the form of subsidies and incentives. Furthermore, the global shift towards renewable energy and the increasing focus on reducing greenhouse gas emissions have also influenced the growth of the Plug-in Hybrid Electric Vehicles market in Japan. As a signatory to the Paris Agreement, Japan has committed to reducing its carbon emissions. The adoption of Plug-in Hybrid Electric Vehicles aligns with this commitment and has gained momentum as a result. In conclusion, the Plug-in Hybrid Electric Vehicles market in Japan has experienced significant growth due to customer preferences for eco-friendly vehicles, the increasing range and battery capacity of these vehicles, collaborations between automakers and technology companies, local special circumstances such as limited availability of fossil fuels and a well-developed charging infrastructure, and underlying macroeconomic factors such as government support and global environmental commitments.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).