Vegetables - Japan

Japan

Gross production value in Vegetables market is projected to amount to €0.66bn in 2024. An annual growth rate of 1.48% is expected (CAGR 2024-2028), resulting in gross production value of €0.70bn in 2028.
The import value in Vegetables market is projected to amount to €0.6bn in 2024. An annual growth rate of -4.71% is expected (CAGR 2024–2028).
The export value in Vegetables market is projected to amount to €35.8m in 2024. An annual growth rate of 19.99% is expected (CAGR 2024–2028).

Key regions: Germany, Brazil, Spain, Italy, United Kingdom

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Analyst Opinion

Japan, known for its traditional cuisine, has a unique and diverse food culture. One of the most important components of Japanese cuisine is vegetables. Vegetables in Japan are not just considered a healthy food option but are also an essential ingredient in many traditional dishes.

Customer preferences: Japanese consumers are known for their high standards and preferences for fresh, high-quality vegetables. They prefer locally grown produce and are willing to pay a premium for it. Convenience is also a significant factor for Japanese consumers who prefer pre-cut and pre-packaged vegetables.

Trends in the market: The Japanese vegetable market has been witnessing a steady growth in recent years due to several factors. One of the major trends in the market is the increasing demand for organic and pesticide-free vegetables. This trend is driven by the growing health consciousness among Japanese consumers. Another trend in the market is the increasing popularity of plant-based diets, which has led to a surge in demand for vegetables as a protein source.

Local special circumstances: Japan's unique climate and geography have led to the development of several local varieties of vegetables. For example, Kyoto is known for its high-quality vegetables such as Kyoto carrots, which are sweeter and more tender than regular carrots. Similarly, Okinawa is known for its purple sweet potatoes, which are rich in antioxidants and have a distinct flavor. These local varieties are highly valued by Japanese consumers and are often used in traditional dishes.

Underlying macroeconomic factors: The Japanese government has been actively promoting the consumption of vegetables as part of its efforts to combat lifestyle-related diseases. This has led to several initiatives such as the "Vegetables Sommelier" program, which aims to educate consumers about the nutritional value and benefits of different vegetables. Additionally, the government has been promoting the use of locally grown vegetables to support local farmers and reduce carbon emissions from transportation. These initiatives have contributed to the growth of the vegetable market in Japan.

Methodology

Data coverage:

The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.