Fruit - Japan

Japan

Gross production value in Fruit market is projected to amount to €0.61bn in 2024. An annual growth rate of 0.81% is expected (CAGR 2024-2028), resulting in gross production value of €0.63bn in 2028.
The import value in Fruit market is projected to amount to €2.3bn in 2024. An annual growth rate of 3.93% is expected (CAGR 2024–2028).
The export value in Fruit market is projected to amount to €324.8m in 2024. An annual growth rate of 10.23% is expected (CAGR 2024–2028).

Key regions: United Kingdom, Germany, Italy, United States, Brazil

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Región

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Analyst Opinion

Japan, known for its technological advancements and rich cultural heritage, has a unique fruit market that is constantly evolving to meet the changing needs of its consumers.

Customer preferences: Japanese consumers are known for their preference for high-quality, fresh produce. This is reflected in the fruit market, where consumers prioritize the quality and freshness of the fruits they purchase. In addition, there is a growing demand for organic and locally sourced fruits, as consumers become increasingly conscious of the health and environmental benefits of such produce.

Trends in the market: One of the main trends in the Japanese fruit market is the increasing popularity of premium fruits. These are fruits that are grown using specialized techniques to enhance their quality and flavor, resulting in a higher price point. Another trend is the growing demand for exotic fruits, such as avocados and blueberries, which were previously not commonly consumed in Japan. This trend is largely driven by the increasing awareness of the health benefits of these fruits.

Local special circumstances: Japan's unique climate and geography make it challenging to grow certain types of fruits. As a result, many fruits are imported from other countries, such as bananas from the Philippines and oranges from the United States. However, Japan is known for its high-quality fruits, such as the renowned Yubari melon and the Aomori apple, which are grown locally and are highly sought after by consumers.

Underlying macroeconomic factors: The Japanese fruit market is influenced by a number of macroeconomic factors, including changes in consumer behavior, government policies, and global economic conditions. For example, the Japanese government has implemented policies to support the domestic fruit industry, such as subsidies for fruit farmers and import restrictions on certain types of fruits. In addition, global economic conditions, such as fluctuations in exchange rates and trade agreements, can have a significant impact on the availability and price of imported fruits in Japan.

Methodology

Data coverage:

The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.