Market Insights Health Pharmacies OTC Products

Wound Care (Pharmacies) - Italy

Italy

Revenue in the Wound Care market is projected to reach €105.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.64%, resulting in a market volume of €109.10m by 2029.
In global comparison, most revenue will be generated in the United States (€966.50m in 2024).
In relation to total population figures, per person revenues of €1.80 are generated in 2024.

Key regions: China, South Korea, Japan, Canada, India

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Analyst Opinion

The Wound Care (Pharmacies) market in Italy has been experiencing steady growth in recent years.

Customer preferences: Italian consumers have shown a growing preference for wound care products that are easy to use and provide effective healing. They value products that are convenient and can be easily purchased from their local pharmacies. Additionally, there is a rising demand for wound care products that are made from natural ingredients and are environmentally friendly.

Trends in the market: One of the key trends in the Wound Care (Pharmacies) market in Italy is the increasing popularity of advanced wound care products. These products offer innovative solutions for wound healing, such as hydrogels, foam dressings, and negative pressure wound therapy. The demand for advanced wound care products is driven by factors such as the aging population, the prevalence of chronic wounds, and the rising incidence of diabetes. Another trend in the market is the growing adoption of telemedicine and e-commerce platforms. Italian consumers are increasingly turning to online channels to purchase wound care products, as it offers convenience and a wider range of options. Telemedicine platforms also provide an opportunity for consumers to consult with healthcare professionals remotely, which is particularly beneficial for those living in rural areas.

Local special circumstances: Italy has a well-established healthcare system, with a high number of pharmacies spread throughout the country. This makes it convenient for consumers to access wound care products and seek advice from pharmacists. The presence of a large number of pharmacies also contributes to the growth of the market, as it ensures a wide distribution network for wound care products.

Underlying macroeconomic factors: The growth of the Wound Care (Pharmacies) market in Italy is influenced by several macroeconomic factors. The aging population in Italy is contributing to the increasing demand for wound care products, as older individuals are more prone to developing chronic wounds. Additionally, the rising prevalence of chronic diseases, such as diabetes, is driving the need for effective wound care solutions. Furthermore, the increasing healthcare expenditure in Italy is supporting the growth of the market. The government's focus on improving healthcare infrastructure and providing better access to healthcare services is creating opportunities for the wound care market. In conclusion, the Wound Care (Pharmacies) market in Italy is experiencing growth due to customer preferences for convenient and effective wound care products, the adoption of advanced wound care solutions, the increasing use of telemedicine and e-commerce platforms, the presence of a well-established healthcare system, and underlying macroeconomic factors such as the aging population and rising healthcare expenditure.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.