Market Insights Health Pharmacies OTC Products

Pharmacy Usual Items - Italy

Italy

Revenue in the Pharmacy Usual Items market is projected to reach €1.68bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.76%, resulting in a market volume of €2.12bn by 2029.
In global comparison, most revenue will be generated in China (€44,100.00m in 2024).
In relation to total population figures, per person revenues of €28.64 are generated in 2024.

Key regions: Japan, France, China, Australia, Europe

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Analyst Opinion

The Pharmacy Usual Items market in Italy has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in the Pharmacy Usual Items market in Italy have shifted towards a greater emphasis on health and wellness. Italian consumers are becoming more conscious of their health and are increasingly seeking out products that promote well-being. This has led to an increased demand for vitamins, supplements, and other health-related items. Additionally, there has been a growing interest in natural and organic products, as consumers become more aware of the potential benefits of these products. Trends in the market have also played a role in the growth of the Pharmacy Usual Items market in Italy. One notable trend is the rise of e-commerce. Italian consumers are increasingly turning to online platforms to purchase their usual items, including pharmacy products. This shift towards online shopping has allowed for greater convenience and accessibility, driving the growth of the market. Additionally, the COVID-19 pandemic has further accelerated the adoption of e-commerce, as consumers have sought to limit their in-person interactions. Local special circumstances have also contributed to the development of the Pharmacy Usual Items market in Italy. The country has a strong tradition of pharmacies, with a large number of pharmacies located throughout the country. This widespread presence of pharmacies has made it easier for consumers to access the products they need, further driving the growth of the market. Additionally, Italy has a well-established healthcare system, which has helped to foster trust and confidence in pharmacy products among consumers. Underlying macroeconomic factors have also played a role in the growth of the Pharmacy Usual Items market in Italy. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income for many consumers. This increased purchasing power has allowed consumers to spend more on pharmacy products, contributing to the growth of the market. Additionally, Italy has an aging population, which has created a greater demand for healthcare products and services. In conclusion, the Pharmacy Usual Items market in Italy has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards health and wellness, the rise of e-commerce, the widespread presence of pharmacies, and the country's strong healthcare system have all contributed to the development of the market. With these factors in place, the Pharmacy Usual Items market in Italy is likely to continue its growth in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.