Market Insights Health Pharmacies OTC Products

Pharmacy Usual Items - Germany

Germany

Revenue in the Pharmacy Usual Items market is projected to reach €5.37bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.55%, resulting in a market volume of €6.09bn by 2029.
In global comparison, most revenue will be generated in China (€44,560.00m in 2024).
In relation to total population figures, per person revenues of €64.51 are generated in 2024.

Key regions: Japan, France, China, Australia, Europe

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Analyst Opinion

The Pharmacy Usual Items market in Germany is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences play a crucial role in driving the growth of the Pharmacy Usual Items market in Germany. Consumers in Germany have a strong preference for convenience and accessibility when it comes to purchasing everyday pharmacy items. They value the ability to easily find and purchase products such as over-the-counter medications, personal care items, and health supplements. This preference for convenience has led to the rise of online pharmacies and the increasing popularity of home delivery services. Customers also prioritize high-quality products that are safe and reliable, leading to a demand for trusted brands and well-known manufacturers. Several trends in the market are contributing to its growth. One notable trend is the increasing focus on health and wellness among German consumers. There is a growing awareness of the importance of preventive healthcare and self-care, which has led to an increased demand for vitamins, supplements, and other health-related products. Additionally, the aging population in Germany has created a demand for products that cater to the specific health needs of older individuals, such as mobility aids and specialized medications. Local special circumstances also play a role in the development of the Pharmacy Usual Items market in Germany. The country has a well-established healthcare system that emphasizes accessibility and affordability. This system includes a wide network of pharmacies, both traditional brick-and-mortar stores and online platforms, which ensures that customers have easy access to the products they need. Furthermore, German regulations and quality standards for pharmaceutical products are strict, ensuring that customers can trust the safety and efficacy of the items they purchase. Underlying macroeconomic factors contribute to the growth of the Pharmacy Usual Items market in Germany as well. The country has a strong economy and a high standard of living, which allows consumers to prioritize their health and well-being. Additionally, Germany has a well-developed infrastructure, including a reliable transportation network and efficient logistics systems, which facilitates the distribution of pharmacy items to customers across the country. In conclusion, the Pharmacy Usual Items market in Germany is experiencing growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of purchasing pharmacy items, the focus on health and wellness, the well-established healthcare system, and the strong economy all contribute to the positive trajectory of this market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.