Market Insights Health Pharmacies OTC Products

Hand Sanitizer (Pharmacies) - Germany

Germany

Revenue in the Hand Sanitizer market is projected to reach €65.09m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.20%, resulting in a market volume of €72.58m by 2029.
In global comparison, most revenue will be generated in China (€357.20m in 2024).
In relation to total population figures, per person revenues of €0.78 are generated in 2024.

Key regions: Japan, United States, Europe, United Kingdom, Canada

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Región

Comparación de regiones

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Analyst Opinion

The Hand Sanitizer (Pharmacies) market in Germany has experienced significant growth in recent years, driven by changing customer preferences and global trends.

Customer preferences: Customers in Germany have shown an increased preference for hand sanitizers in pharmacies due to their convenience and perceived effectiveness in preventing the spread of germs. The COVID-19 pandemic has further accelerated this trend, with individuals becoming more conscious of personal hygiene and the importance of hand sanitization. As a result, the demand for hand sanitizers in pharmacies has surged, leading to a rise in sales and market growth.

Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Germany is the growing popularity of natural and organic hand sanitizers. Consumers are increasingly seeking products that are gentle on the skin and free from harsh chemicals. This trend is in line with the broader shift towards natural and organic personal care products in the country. Pharmacies are responding to this demand by stocking a wider range of natural and organic hand sanitizers, catering to the preferences of health-conscious consumers. Another trend in the market is the increasing availability of hand sanitizers with moisturizing properties. Regular use of hand sanitizers can cause dryness and irritation, especially for individuals with sensitive skin. To address this concern, manufacturers are developing hand sanitizers that not only kill germs but also moisturize and nourish the skin. Pharmacies are stocking these moisturizing hand sanitizers to meet the needs of customers who prioritize both hygiene and skin health.

Local special circumstances: Germany has a strong pharmacy network, with a large number of pharmacies spread across the country. This extensive network provides convenient access to hand sanitizers for consumers, contributing to the growth of the market. Pharmacies in Germany also enjoy a high level of trust and credibility among customers, who often turn to pharmacists for advice on healthcare products. This trust factor further boosts the demand for hand sanitizers in pharmacies, as customers rely on the expertise of pharmacists when making their purchasing decisions.

Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Germany is influenced by several macroeconomic factors. The country has a stable economy and a high standard of living, which enables consumers to afford and prioritize personal hygiene products. Additionally, Germany has a well-developed healthcare system, with a strong emphasis on preventive healthcare. This focus on health and wellness contributes to the demand for hand sanitizers, as individuals seek to protect themselves and their families from illness. In conclusion, the Hand Sanitizer (Pharmacies) market in Germany is experiencing growth due to changing customer preferences, including a preference for natural and organic products and hand sanitizers with moisturizing properties. The extensive pharmacy network and the trust placed in pharmacists also play a significant role in driving market growth. Furthermore, the stable economy and emphasis on preventive healthcare in Germany contribute to the demand for hand sanitizers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.