Life insurance - Brazil

Brazil

The Life insurance market market in Brazil is expected to reach a market size (gross written premium) of BRL €24.64bn in 2024.
The average spending per capita in the Life insurance market market is projected to be BRL €113.20 in 2024.
With an annual growth rate (CAGR 2024-2028) of -8.51%, the gross written premium is expected to reach BRL €17.26bn by 2028.
In comparison to other countries, the United States is anticipated to generate the highest gross written premium of €1,179.0bn in 2024.
Brazil's life insurance market is experiencing steady growth due to the country's growing middle class and increasing awareness of the importance of financial protection.

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Analyst Opinion

The Life insurance market in Brazil has been experiencing significant growth and development in recent years. Customer preferences in the Brazilian life insurance market are shifting towards more comprehensive coverage options that provide not only financial security but also investment opportunities for policyholders. Customers are increasingly looking for policies that offer a wide range of benefits, such as health and wellness programs, retirement savings, and education funds for their children. Trends in the market indicate a growing demand for digital insurance solutions, with more insurers in Brazil offering online policy purchases, claims processing, and customer service. This shift towards digitalization is driven by the tech-savvy younger generation who prefer the convenience and accessibility of managing their insurance policies through digital platforms. Local special circumstances in Brazil, such as the country's large population and rising middle class, are contributing to the growth of the life insurance market. As more Brazilians enter the middle class and seek to protect their assets and secure their financial future, the demand for life insurance products is expected to continue to rise. Underlying macroeconomic factors, such as stable economic growth, low inflation rates, and increasing disposable income levels, are also fueling the expansion of the life insurance market in Brazil. As the economy continues to improve and more Brazilians gain access to financial products and services, the demand for life insurance is likely to remain strong in the coming years.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on gross written premium, gross written premium per capita, gross claim payments, loss ratio, and distribution channels.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market layer. As a basis for evaluating markets, we use industry associations, national statistic offices, and international organizations, such as OECD. Next we use relevant key market indicators and data from country-specific associations such as insurance consumer spending, gross domestic product, insurance - consumer price index (CPI), population growth. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing and HOLT-linear. The main drivers are insurance consumer spending and insurance - consumer price index (CPI).

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.