Contacto
![Contacto Nerea Marcos](https://cdn.statcdn.com/contactPerson/3359.jpg)
Lu - vi, 9:30 - 17:00 h (CET)
![Contacto Meredith Alda](https://cdn.statcdn.com/contactPerson/3646.jpg)
Lu - vi, 9:00 - 18:00 h (EST)
![Contacto Yolanda Mega](https://cdn.statcdn.com/contactPerson/3195.jpg)
Lu - vi, 9:00 - 17:00 h (SGT)
![Contacto Kisara Mizuno](https://cdn.statcdn.com/contactPerson/2661.jpg)
Lu - vi, 10:00 - 18:00 h (JST)
![Contacto Lodovica Biagi](https://cdn.statcdn.com/contactPerson/863.jpg)
Lu - vi, 9:30 - 17:00 h (GMT)
![Contacto Carolina Dulin](https://cdn.statcdn.com/contactPerson/3012.jpg)
Lu - vi, 9:00am-6:00pm (EST)
Key regions: United States, China, Japan, Brazil, United Kingdom
The Banking market in Brazil has been witnessing significant developments in recent years, driven by various factors influencing customer preferences and market trends.
Customer preferences: Customers in Brazil are increasingly leaning towards digital banking services due to convenience, accessibility, and the growing penetration of smartphones. This shift in preference is reshaping the way banks interact with their customers, leading to an emphasis on online and mobile banking solutions.
Trends in the market: One prominent trend in the Brazilian banking market is the rise of fintech companies offering innovative financial solutions. These fintech firms are challenging traditional banks by providing agile, customer-centric services that cater to the evolving needs of tech-savvy consumers. Additionally, there is a growing focus on sustainable banking practices, with more financial institutions incorporating environmental, social, and governance (ESG) principles into their operations.
Local special circumstances: Brazil's unique economic landscape, characterized by a large population and diverse market dynamics, presents both opportunities and challenges for banks operating in the country. The regulatory environment plays a crucial role in shaping the banking sector, with ongoing reforms aimed at promoting competition, financial inclusion, and stability. Moreover, the cultural preference for personal interactions in financial matters influences the way banks design their service offerings and customer engagement strategies.
Underlying macroeconomic factors: Macroeconomic factors such as inflation rates, interest rates, and GDP growth have a significant impact on the banking market in Brazil. Fluctuations in these indicators can affect consumer spending, investment decisions, and overall market sentiment, influencing the demand for banking products and services. Additionally, political stability, currency exchange rates, and global economic trends also contribute to the evolving landscape of the Brazilian banking sector.
Data coverage:
Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.Modeling approach / Market size:
Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.Additional Notes:
The market is updated twice per year in case market dynamics change.Lu - vi, 9:30 - 17:00 h (CET)
Lu - vi, 9:00 - 18:00 h (EST)
Lu - vi, 9:00 - 17:00 h (SGT)
Lu - vi, 10:00 - 18:00 h (JST)
Lu - vi, 9:30 - 17:00 h (GMT)
Lu - vi, 9:00am-6:00pm (EST)