Market Insights eCommerce Online Food Delivery

Meal Delivery - India

India

In 2024, the projected revenue in the Meal Delivery market in India is estimated to reach INR €12.17bn.
The market is expected to demonstrate a compound annual growth rate (CAGR) of 6.74% from 2024 to 2029, resulting in a projected market volume of INR €16.86bn by 2029.
Additionally, the Platform Deliverymarket in India is projected to have a market volume of INR €9.23bn in 2024.
In terms of global comparison, China is anticipated to generate the highest revenue in the Meal Delivery market, with an estimated amount of INR €171,100.00m in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in India is projected to be INR €46.05 in 2024.
Furthermore, the number of users in the Meal Delivery market is expected to reach approximately 351.2m users by 2029.
Lastly, the user penetration rate in the Meal Delivery market is forecasted to be 18.3% in 2024.
The rise of meal delivery apps like Zomato and Swiggy has revolutionized the dining experience in India, offering a convenient and diverse range of food options to consumers.

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Analyst Opinion

India, known for its diverse cuisine and rich food culture, has witnessed a significant shift in the food industry in recent years. The Meal Delivery market in India has been gaining momentum due to the increasing demand for convenience and time-saving options.

Customer preferences: The Meal Delivery market in India has been thriving due to the changing lifestyles and preferences of customers. With the rise of nuclear families and working professionals, people are looking for quick and easy meal options. The younger generation, in particular, is more inclined towards trying new cuisines and experimenting with different food options. The demand for healthy and organic food options has also increased in recent years.

Trends in the market: The Meal Delivery market in India has witnessed a surge in the number of players entering the market. The market has become highly competitive, with companies offering a wide range of options such as meal kits, ready-to-eat meals, and subscription-based services. The rise of technology has also played a crucial role in the growth of the Meal Delivery market in India. Online ordering platforms and mobile applications have made it easier for customers to order food and track their deliveries. The use of Artificial Intelligence and Machine Learning has also helped companies to personalize their offerings and improve customer experience.

Local special circumstances: India's diverse culture and food habits have led to the emergence of region-specific Meal Delivery services. Companies are now offering traditional and authentic regional cuisines to cater to the local taste buds. The rise of home chefs and small-scale food businesses has also contributed to the growth of the Meal Delivery market in India. These small-scale businesses offer unique and specialized food options that are not available in mainstream restaurants.

Underlying macroeconomic factors: India's growing economy and increasing urbanization have led to the rise of the middle class, who are willing to spend more on food and lifestyle choices. The increase in disposable income and the rise of e-commerce have made it easier for people to order food online. The COVID-19 pandemic has also played a significant role in the growth of the Meal Delivery market in India. With people staying indoors and restaurants closed, the demand for home delivery services has increased significantly. In conclusion, the Meal Delivery market in India has been growing rapidly due to changing customer preferences, technological advancements, and the emergence of region-specific food options. The market is expected to continue its growth trajectory in the coming years, driven by underlying macroeconomic factors such as rising disposable income and increasing urbanization.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.