Online Education - India

  • India
  • Revenue in the Online Education market is projected to reach €6.14bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 23.12%, resulting in a projected market volume of €17.37bn by 2029.
  • The Online Learning Platform market has a projected market volume of €5.03bn in 2024.
  • In global comparison, most revenue will be generated in the United States (€80.00bn in 2024).
  • The average revenue per user (ARPU) in the Online Education market is projected to amount to €32.33 in 2024.
  • In the Online Education market, the number of users is expected to amount to 309.1m users by 2029.
  • User penetration in the Online Education market will be at 13.2% in 2024.
Comparación de regiones

Analyst Opinion

The Online Education market in India has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for this growth is the increasing demand for flexible and accessible educational options. Online education allows individuals to learn at their own pace and from the comfort of their own homes. This is particularly appealing to working professionals and individuals in remote areas who may not have access to traditional educational institutions. Additionally, online education platforms often offer a wide range of courses and programs, allowing individuals to choose the subjects that are most relevant to their interests and career goals.

Trends in the market:
Another trend driving the growth of the online education market in India is the increasing adoption of technology in education. With the widespread availability of smartphones and high-speed internet, more and more people have access to online learning platforms. This has led to a rise in the number of online education providers and the variety of courses and programs they offer. Additionally, advancements in technology, such as virtual reality and artificial intelligence, are being integrated into online education platforms, further enhancing the learning experience.

Local special circumstances:
India has a large population, with a significant portion of it being young and tech-savvy. This demographic is highly receptive to online education and is actively seeking out opportunities to enhance their skills and knowledge. Furthermore, the Indian government has been actively promoting digital literacy and online education initiatives, which has further fueled the growth of the market. The increasing availability of affordable smartphones and internet data plans has also contributed to the accessibility of online education in the country.

Underlying macroeconomic factors:
India is experiencing rapid economic growth, which has led to an increased demand for skilled professionals in various industries. Online education provides a cost-effective and efficient way for individuals to acquire new skills or upgrade their existing ones. This has made online education a popular choice among job seekers and professionals looking to stay competitive in the job market. Additionally, the COVID-19 pandemic has further accelerated the adoption of online education, as traditional educational institutions have had to shift to online learning to ensure continuity of education. In conclusion, the Online Education market in India is experiencing significant growth due to the increasing demand for flexible and accessible educational options, the adoption of technology in education, the young and tech-savvy population, government support, and the need for skilled professionals in a rapidly growing economy.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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