Market Insights eCommerce Online Food Delivery Grocery Delivery

Meal Kit Delivery - Germany

Germany

The Meal Kit Delivery market in Germany is expected to reach a revenue of €422.50m by 2024.
This projection indicates an annual growth rate (CAGR 2024-2029) of 5.20%, resulting in a projected market volume of €544.40m by 2029.
Furthermore, it is estimated that the number of users in this market will amount to 0.9m users by 2029.
The user penetration rate, which is currently at 0.9% in 2024, is expected to increase to 1.0% by 2029.
The average revenue per user (ARPU) is projected to be €0.57k.
In comparison to other countries, United States is anticipated to generate the highest revenue in the global Meal Kit Delivery market, with a projected amount of €5,235.00m in 2024.
Additionally, New Zealand is expected to have the highest user penetration rate in this market, with a projected rate of 7.3%.
Germany's meal kit delivery market is experiencing a surge in demand as consumers seek convenient and time-saving solutions for home-cooked meals.

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Analyst Opinion

Meal Kit Delivery has become a popular trend in the food industry, providing consumers with the convenience of having pre-portioned ingredients and recipes delivered to their doorstep. Germany, with its strong food culture and busy lifestyle, has seen a significant growth in the Meal Kit Delivery market.

Customer preferences: German consumers have shown a growing interest in healthy and sustainable food options, which has led to an increase in demand for Meal Kit Delivery services. The convenience of having pre-measured ingredients and recipes delivered to their doorstep has also been a significant factor in the growth of this market. Additionally, the COVID-19 pandemic has accelerated the adoption of Meal Kit Delivery services as consumers have been forced to stay at home and cook more meals.

Trends in the market: The Meal Kit Delivery market in Germany has seen a trend towards specialized and niche offerings. Providers are offering meal kits tailored to specific dietary needs, such as vegetarian, vegan, or gluten-free options. There has also been an increase in the availability of regional and international cuisine options, catering to the diverse tastes of German consumers.

Local special circumstances: Germany has a strong food culture, with a focus on quality and sustainability. This has led to the emergence of Meal Kit Delivery providers that source their ingredients locally and offer organic, free-range, and sustainably sourced options. Additionally, the country's large student population has created a demand for affordable and easy-to-prepare meal kits, which has led to the emergence of providers offering budget-friendly options.

Underlying macroeconomic factors: The German economy has remained stable, with low unemployment rates and a high standard of living. This has led to an increase in disposable income, which has allowed consumers to spend more on food and dining experiences. Additionally, the COVID-19 pandemic has led to an increase in the number of people working from home, which has created a demand for convenient and easy-to-prepare meal options. These underlying macroeconomic factors have contributed to the growth of the Meal Kit Delivery market in Germany.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.