Online Food Delivery - Germany

Germany

The Online Food Delivery market in Germany is expected to generate a revenue of €16.09bn in 2024.
This revenue is projected to grow at an annual rate of 10.82% (CAGR 2024-2029), resulting in a market volume of €26.89bn by 2029.
In the Grocery Delivery market, revenue is expected to experience a growth rate of 19.1% in 2025.
The projected market volume for Grocery Delivery in Germany is €8.32bn in 2024.
In comparison to other countries, China is expected to generate the highest revenue in the Online Food Delivery market, reaching €410,400.00m in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be €345.90 in 2024.
In the Meal Delivery market, the number of users is expected to reach 38.0m users by 2029.
The user penetration rate in the Meal Delivery market is projected to be 36.2% in 2024.
Germany's online food delivery market has seen a surge in demand due to the country's strong emphasis on efficiency and convenience.

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Región

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Analyst Opinion

Germany, known for its traditional cuisine and beer, has seen a significant shift in its food industry with the rise of online food delivery services.

Customer preferences: German consumers are increasingly turning towards online food delivery services due to their convenience and time-saving benefits. The busy lifestyle of people in Germany has led to a rise in demand for quick and easy meal options. Additionally, the COVID-19 pandemic has accelerated the adoption of online food delivery services as people prefer to stay indoors and avoid crowded places.

Trends in the market: The online food delivery market in Germany has witnessed a significant surge in recent years. The market is dominated by a few major players, but there has been a rise in the number of smaller, niche players catering to specific cuisines and dietary requirements. The trend towards healthy eating and sustainability has also led to the emergence of plant-based food delivery services.

Local special circumstances: Germany has a strong food culture, and traditional cuisine still remains popular among locals. However, the rise of online food delivery services has also led to the introduction of international cuisines, providing consumers with a wider variety of options. The German market is highly regulated, and food delivery services must comply with strict food safety and hygiene standards.

Underlying macroeconomic factors: The German economy is the largest in Europe, and its strong economic growth has contributed to the rise of online food delivery services. The country has a high standard of living, and consumers are willing to pay a premium for quality food and services. The rise of online food delivery services has also led to the creation of jobs in the food industry, providing employment opportunities for many. Overall, the online food delivery market in Germany is expected to continue its growth trajectory, driven by changing consumer preferences and a strong economy.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.