Online Dating - Worldwide

  • Worldwide
  • Revenue in the Online Dating market is projected to reach €2.92bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.66%, resulting in a projected market volume of €3.33bn by 2029.
  • In the Online Dating market, the number of users is expected to amount to 470.0m users by 2029.
  • User penetration will be 5.1% in 2024 and is expected to hit 5.8% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €7.33.
  • In global comparison, most revenue will be generated in the United States (€1,291.00m in 2024).
  • With a projected rate of 17.7%, the user penetration in the Online Dating market is highest in the United States.
Comparación de regiones

Analyst Opinion

The Matchmaking market Worldwide is experiencing significant growth and development.

Customer preferences:
Customers in the Matchmaking market are increasingly looking for personalized and efficient services that can help them find compatible partners. They are seeking platforms that offer advanced algorithms and data-driven matching techniques to ensure higher success rates. Additionally, customers are also demanding more diverse options, such as niche matchmaking services catering to specific interests or demographics.

Trends in the market:
One of the key trends in the Matchmaking market is the increasing use of technology and online platforms. With the rise of smartphones and internet connectivity, more people are turning to online matchmaking services to find their ideal partners. These platforms offer convenience, accessibility, and a wide range of options, making them attractive to customers. Another trend in the market is the growing popularity of international matchmaking. With globalization and increased travel opportunities, people are becoming more open to finding partners from different countries and cultures. International matchmaking services are catering to this demand by providing specialized services that facilitate cross-border relationships.

Local special circumstances:
In different countries and regions, there are unique factors that influence the development of the Matchmaking market. For example, in countries with traditional dating cultures, matchmaking services that blend online and offline interactions are gaining popularity. These services organize events and activities where potential partners can meet in person, creating a more personalized and culturally relevant experience. In more conservative societies, where arranged marriages are still prevalent, matchmaking services play a crucial role in bridging the gap between traditional customs and modern preferences. These services provide a platform for individuals to express their preferences while still respecting cultural norms and family expectations.

Underlying macroeconomic factors:
The development of the Matchmaking market in Worldwide is also influenced by macroeconomic factors. As economies grow and disposable incomes increase, more people are willing to invest in matchmaking services. The rising middle class in many countries is driving demand for premium matchmaking services that offer personalized and exclusive experiences. Additionally, changing demographics, such as an aging population or a higher proportion of single individuals, can create opportunities for the Matchmaking market. In countries with a large elderly population, matchmaking services that cater to seniors are gaining traction. Similarly, in regions with a high number of single professionals, matchmaking services that focus on career-oriented individuals are in demand. In conclusion, the Matchmaking market in Worldwide is experiencing growth and development due to changing customer preferences, technological advancements, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, matchmaking services will need to adapt to meet the diverse needs of customers and provide innovative solutions for finding compatible partners.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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