Revenue in the Eyewear Market is projected to reach €23.63bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.55%, resulting in a projected market volume of €30.46bn by 2028.
In the Eyewear Market, the number of users is expected to amount to 2.0bn users by 2028.
User penetration will be 23.8% in 2024 and is expected to hit 28.4% by 2028.
The average revenue per user (ARPU) is expected to amount to €15.88.
The eCommerce Eyewear market refers to the online purchase and sale of eyewear products, including prescription glasses, sunglasses, contact lenses, and related accessories. This market involves the electronic buying and selling of eyewear products through various online platforms, such as dedicated eCommerce websites and mobile applications. Customers can browse and select eyewear products, customize them as per their requirements, and complete the purchase transaction online. The eCommerce Eyewear market offers a convenient and accessible way for consumers to shop for eyewear products from the comfort of their homes, providing a wide range of options, competitive pricing, and personalized customer experiences.
The market consists out of several parts, namely: Contact Lenses, Eyewear Frames, spectacle Lenses, Sunglasses. For more information on the definitions, please visit the respective market page.
eCommerce Eyewear comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included. Additional definitions can be found on each respective market page.
Key players in the market are companies, such as Warby Parker, Zenni Optical, and GlassesUSA.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
Eyewear, including stylish options from Warby Parker, generates online sales
Offline revenues, such as sales in physical eyewear stores
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.