Market Insights eCommerce Dating Services

Matchmaking - India

India

Revenue in the Matchmaking market is projected to reach €275.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.78%, resulting in a projected market volume of €286.40m by 2029.
In the Matchmaking market, the number of users is expected to amount to 33.6m users by 2029.
User penetration will be 1.6% in 2024 and is expected to hit 2.2% by 2029.
The average revenue per user (ARPU) is expected to amount to €11.75.
In global comparison, most revenue will be generated in China (€1,123.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

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Analyst Opinion

Casual dating, a popular trend worldwide, has been steadily gaining momentum in India. With changing societal norms and increased access to technology, the casual dating market in India has witnessed significant growth in recent years.

Customer preferences: Indian millennials, who form a large portion of the target audience for casual dating platforms, are increasingly open to exploring new relationships and experiences. They seek companionship, fun, and a break from traditional dating norms. The convenience and anonymity offered by online platforms have made casual dating more appealing to this tech-savvy generation.

Trends in the market: One of the key trends in the Indian casual dating market is the rise of mobile dating apps. These apps provide a convenient and discreet platform for individuals to connect with like-minded people. They offer features such as location-based matching, chat options, and virtual gifting, making the process of finding and interacting with potential partners easier and more enjoyable. Another trend is the increasing acceptance of casual dating among Indian women. Traditionally, Indian society has been conservative when it comes to dating and relationships. However, with changing times, women are asserting their independence and exploring their own desires. This shift in mindset has contributed to the growth of the casual dating market in India.

Local special circumstances: India's diverse cultural landscape and regional differences play a significant role in shaping the casual dating market. While metropolitan cities like Mumbai and Delhi have a more liberal outlook towards casual dating, smaller towns and rural areas still adhere to traditional values and norms. This divide creates a unique challenge for casual dating platforms to cater to the needs and preferences of different regions. Furthermore, India's socio-economic diversity also influences the casual dating market. While a segment of the population can afford to spend on premium dating platforms and experiences, a larger portion relies on free or low-cost options. This creates a dual market where both high-end and budget-friendly options coexist.

Underlying macroeconomic factors: India's growing middle class and increasing internet penetration have been key drivers of the casual dating market. As more people gain access to smartphones and affordable internet plans, the potential user base for dating apps expands. Additionally, the rise of digital payments and e-commerce has made it easier for users to subscribe to premium features and services offered by dating platforms. The rapid urbanization and changing lifestyle patterns in India have also contributed to the growth of the casual dating market. With a significant portion of the population moving to cities for education and employment opportunities, there is a greater need for social connections and companionship. Casual dating platforms provide a platform for individuals to meet and interact with like-minded people in a fast-paced urban environment. In conclusion, the casual dating market in India is experiencing a surge in popularity due to changing societal norms, increased access to technology, and the desire for companionship among Indian millennials. Mobile dating apps, the acceptance of casual dating among women, regional differences, and India's socio-economic diversity are some of the key factors shaping the market. The growth of the middle class, increasing internet penetration, urbanization, and changing lifestyle patterns are underlying macroeconomic factors driving the market forward.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.