Control & Connectivity - United States

  • United States
  • The projected revenue for the Control & Connectivity market in the United States is estimated to reach €9.6bn in 2024.
  • This is expected to grow at an annual rate of 9.94% (CAGR 2024-2028), resulting in a projected market volume of €14.0bn by 2028.
  • By 2028, it is anticipated that there will be approximately 115.1m users active households 0 within the Control & Connectivity market.
  • The household penetration rate is expected to increase from 42.8% in 2024 to 83.7% by 2028.
  • Currently, the average revenue per installed Smart_Home 0 is expected to be €167.80.
  • When comparing the global market, it is noteworthy that 0 generates the highest revenue in the Control & Connectivity market, with €9.6bn projected for 2024.
  • The United States is experiencing a surge in demand for smart home devices, driven by the need for increased control and connectivity in households.

Key regions: Norway, United Kingdom, Asia, Sweden, United States

Comparación de regiones

Analyst Opinion

The Control & Connectivity segment includes the essential equipment, that is part of an intelligent home network (hubs, switches, smart speakers, plugs). The segment is clearly dominated by smart speakers. With the arrival of Amazon’s Echo, the whole digital economy including the smart home market was disrupted. Competition followed and reduced Amazons market share, especially from Asia where Xiomi, Alibaba and Baidu are developing smart speaker systems. There is no doubt that smart speakers will foster growth in the market, since they are the number one entry-level product for consumers. However, we believe that not all use cases will include voice control in the future. Moreover, there will be more smart displays, such as Echo Show or Google Nest Hub.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Analyst Opinion
  • Market Shares
  • Smart Homes
  • Demographics
  • Global Comparison
  • Methodology
  • Key Market Indicators
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