Control & Connectivity - Germany

Germany

The projected revenue for the Control & Connectivity market in Germany is expected to reach €1.8bn in 2024.
This represents a significant market size in the country.
Furthermore, the revenue is anticipated to grow at an annual rate of 10.20% between 2024 and 2028.
As a result, the projected market volume for this segment in Germany is expected to reach €2.6bn by 2028.
This growth indicates a favorable market outlook for Control & Connectivity market products and services in Germany.
In terms of the number of active households in the Control & Connectivity market, it is projected to reach 48.4m users by 2028.
This highlights the increasing adoption of smart home technologies among households in Germany.
Additionally, household penetration, which measures the percentage of households using Control & Connectivity market products, is expected to increase from 35.9% in 2024 to 110.8% by 2028.
The average revenue per installed Smart_Home in Germany is currently estimated to be €113.90.
This figure reflects the average amount of revenue generated per smart home installation in the country.
When compared globally, it is worth noting that 0 leads in terms of revenue generation in the Control & Connectivity market.
In 2024, 0 is projected to generate a revenue of 0, indicating its dominant position in the market.
Overall, the Control & Connectivity market in Germany is expected to experience substantial growth in revenue, market volume, and household penetration in the coming years.
These trends highlight the increasing importance and adoption of smart home technologies in the country.
Germany's strong focus on precision engineering and advanced manufacturing has positioned it as a leader in the control and connectivity market.

Key regions: Norway, United Kingdom, Asia, Sweden, United States

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Analyst Opinion

The Control & Connectivity segment includes the essential equipment, that is part of an intelligent home network (hubs, switches, smart speakers, plugs). The segment is clearly dominated by smart speakers. With the arrival of Amazon’s Echo, the whole digital economy including the smart home market was disrupted. Competition followed and reduced Amazons market share, especially from Asia where Xiomi, Alibaba and Baidu are developing smart speaker systems. There is no doubt that smart speakers will foster growth in the market, since they are the number one entry-level product for consumers. However, we believe that not all use cases will include voice control in the future. Moreover, there will be more smart displays, such as Echo Show or Google Nest Hub.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.