Market Insights Digital Digital Media Video Games

Games Live Streaming - Thailand

Thailand

The Games Live Streaming market in Thailand is projected to reach a revenue of €119.40m in 2024.
This represents a significant growth potential for the country's gaming industry.
It is expected that the market will continue to expand at an annual growth rate of 9.88% between 2024 and 2027, resulting in a projected market volume of €158.40m by 2027.
In terms of user base, the Games Live Streaming market in Thailand is expected to see a substantial increase, with the number of users projected to reach 7.4m users by 2027.
This indicates a growing interest and engagement in live streaming gaming content among Thai consumers.
User penetration, which measures the percentage of the population using live streaming gaming platforms, is projected to increase from 8.1% in 2024 to 10.5% by 2027.
This suggests a rising adoption and popularity of live streaming gaming platforms in the country.
In comparison to other countries, China is expected to generate the highest revenue in the Games Live Streaming market, reaching €2,393.00m in 2024.
This highlights the dominance of the Chinese market in the global gaming industry.
The average revenue per user (ARPU) in the Games Live Streaming market in Thailand is projected to amount to €20.96 in 2024.
This metric indicates the average amount of revenue generated per user and serves as a key indicator of the market's monetization potential.
The demand for live streaming games in Thailand has seen a significant rise, with a growing number of local gamers and an increase in viewership from international audiences.

Key regions: South Korea, France, Germany, India, United States

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Analyst Opinion

Live streaming platforms, such as Twitch, have experienced significant growth in recent years and are becoming increasingly popular. Twitch is primarily known as a gaming streaming platform, and this trend is expected to continue. However, Twitch is also expanding into other categories such as music, talk shows, and creative content to diversify its offerings. The platform is facing increased competition from new entrants like Facebook Gaming and YouTube Gaming, but Twitch has multiple monetization options for streamers which makes it well-positioned in the market. To enhance the user experience, live streaming platforms are also incorporating more interactive features such as chatbots, polls, and other tools to engage audiences.

The Games live streaming market is growing due to several factors, including the increasing popularity of mobile gaming, the growth of esports, advancements in technology, and the accessibility and affordability of streaming tools. The rise of the internet and its increasing use as a source of entertainment has also driven growth in the market, as more people seek out gaming content and live streams. Additionally, the rise of social media has made it easier for content creators to reach and engage with their audiences, further boosting the growth of the Games live streaming market.

In terms of forecast, the live streaming market is expected to continue to experience strong growth in the coming years.

Methodology

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.