eBooks - Thailand

  • Thailand
  • The eBooks market in Thailand is set to experience remarkable growth in the coming years.
  • According to projections, the revenue is expected to reach €66.88m Thai Baht by 2024.
  • Furthermore, the market is anticipated to exhibit an annual growth rate of 4.83% from 2024 to 2027, resulting in a projected market volume of €77.04m Thai Baht by the end of 2027.
  • In terms of readership, it is estimated that the number of eBook readers will reach 6.0m users by 2027.
  • This signifies a growing interest in digital reading among Thai consumers.
  • Moreover, user penetration, which measures the percentage of the population using eBooks market, is projected to increase from 7.3% in 2024 to 8.5% by 2027.
  • The average revenue per user (ARPU) is predicted to amount to €12.97 Thai Baht.
  • This metric demonstrates the average amount of money generated per eBook user in Thailand.
  • When comparing in Thailand to other countries on a global scale, it is worth noting that in the United States is expected to generate the highest revenue in the eBooks market, reaching a staggering €4,948.00m Thai Baht in 2024.
  • This showcases the dominant position of the United States in the global eBook industry.
  • Thailand's eBook market is experiencing rapid growth, driven by the increasing popularity of digital reading devices and the country's tech-savvy population.

Key regions: France, India, United Kingdom, Japan, China

Comparación de regiones

Analyst Opinion

In comparison to physical books, eBooks are often sold for quite high prices, and consumers do not actually benefit from the cost reduction that comes from low printing and distribution expenses. This circumstance curbs the eBooks market’s growth potential heavily, although the general adaption among consumers is still consistently growing.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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