Epaper advertising refers to the promotion of products, services, or brands through ads placed within electronic versions of newspapers or magazines that are distributed and read online. ePapers are digital replicas of printed newspapers or magazines that can be accessed through various digital devices such as computers, tablets, or smartphones. Epaper advertising can take different forms, including display ads, native advertising, sponsored content, or video ads. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as click-through rates, impressions, or conversions.
Epapers advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on ePapers advertising spending and exclude agency commissions, rebates, production costs, and taxes.
Digital newspaper advertising, such as The New York Times, The Guardian, and The Wall Street Journal
Mobile newspaper advertising, which includes banner ads and sponsored content on mobile apps for ePaper platforms
Integrated marketing campaigns, such as ePaper ads, sponsored events, and social media promotions
Print newspaper advertising, such as display ads and classified ads in traditional print newspapers
Broadcast advertising, such as TV and radio ads
Outdoor advertising, such as billboards and posters
Epapers, or digital versions of traditional newspapers, are evolving rapidly, with new trends and technologies emerging all the time. One of the most notable trends is the use of interactive features, such as videos, hyperlinks, and animations, to engage readers and provide a more immersive experience.
Epapers, have seen strong growth in recent years, driven by several factors. One key factor is the increasing adoption of digital media and mobile devices, which has led to a decline in print newspaper circulation. This has created an opportunity for publishers to offer ePapers as an alternative way for readers to access their content. Additionally, ePapers offer several advantages over print newspapers, such as the ability to easily search and archive articles, as well as the ability to offer interactive features such as videos and hyperlinks. Another growth factor is the increasing sophistication of ePaper technology, which has made it easier and more cost-effective for publishers to produce high-quality digital versions of their newspapers. Finally, the COVID-19 pandemic has accelerated the shift towards digital media, as more people have turned to ePapers to stay informed while staying at home. Overall, these factors are driving strong growth in the ePaper market, and are expected to continue doing so in the coming years.
Data encompasses enterprises (B2B). Figures are based on ePapers advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in ePapers.
Submarket size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.