Market Insights Digital Digital Media ePublishing

ePapers Advertising - Indonesia

Indonesia

The ePapers Advertising market in Indonesia is projected to reach a revenue of €61.93m by 2024.
This signifies a significant growth potential for the market segment.
Furthermore, the revenue is expected to show an annual growth rate of 3.72% (CAGR 2024-2027), resulting in a projected market volume of €69.10m by 2027.
This indicates a positive trend for the ePapers Advertising market in Indonesia.
In terms of user base, the number of users in the ePapers Advertising market in Indonesia is expected to amount to 33.0m users by 2027.
This demonstrates a growing interest and adoption of ePapers in the country.
Additionally, the user penetration rate is projected to be 11.5% in 2024 and is expected to decrease slightly to 11.3% by 2027.
When compared globally, it is worth noting that United States is expected to generate the highest revenue in the ePapers Advertising market, reaching €5,127.00m in 2024.
This highlights the dominant position of the United States in the global market.
Furthermore, the average revenue per user (ARPU) in the ePapers Advertising market in Indonesia is projected to amount to €1.89 in 2024.
This metric indicates the average revenue generated by each user in the market segment.
Overall, the ePapers Advertising market in Indonesia shows promising growth potential, with projected revenue and user base figures indicating a positive outlook for the market segment in the coming years.
Despite the growing popularity of digital advertising in Indonesia, ePapers advertising continues to hold its ground as an effective medium for reaching the country's diverse and widespread population.

Key regions: Germany, Asia, Japan, South Korea, China

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Analyst Opinion

Epapers, or digital versions of traditional newspapers, are evolving rapidly, with new trends and technologies emerging all the time. One of the most notable trends is the use of interactive features, such as videos, hyperlinks, and animations, to engage readers and provide a more immersive experience.

Epapers, have seen strong growth in recent years, driven by several factors. One key factor is the increasing adoption of digital media and mobile devices, which has led to a decline in print newspaper circulation. This has created an opportunity for publishers to offer ePapers as an alternative way for readers to access their content. Additionally, ePapers offer several advantages over print newspapers, such as the ability to easily search and archive articles, as well as the ability to offer interactive features such as videos and hyperlinks. Another growth factor is the increasing sophistication of ePaper technology, which has made it easier and more cost-effective for publishers to produce high-quality digital versions of their newspapers. Finally, the COVID-19 pandemic has accelerated the shift towards digital media, as more people have turned to ePapers to stay informed while staying at home. Overall, these factors are driving strong growth in the ePaper market, and are expected to continue doing so in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on ePapers advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in ePapers.

Modeling approach:

Submarket size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.