eMagazines - China

  • China
  • The eMagazines market in China is set to witness significant growth in the coming years.
  • It is projected that the revenue in this market will reach a staggering €288.20m in 2024.
  • This growth is expected to continue with an annual growth rate (CAGR 2024-2027) of 1.38%, resulting in a projected market volume of €300.30m by 2027.
  • As the market expands, the number of eMagazine readers is also expected to increase.
  • By 2027, it is estimated that the number of readers in China will reach 181.3m users.
  • This surge in readership is a clear indication of the growing popularity and demand for eMagazines market in the country.
  • In terms of user penetration, it is predicted that it will be 12.0% in 2024 and is expected to rise to 12.3% by 2027.
  • This indicates that a larger percentage of the population will be engaging with eMagazines market, further fueling the market growth.
  • The average revenue per user (ARPU) in the eMagazines market in China is projected to be €1.65.
  • This metric gives an insight into the average amount of revenue generated per user, highlighting the potential for monetization in this market.
  • When compared globally, it is important to note that in the United States will lead in terms of revenue generation.
  • In 2024, in the United States is projected to generate a significant revenue of €1,499.00m in the eMagazines market.
  • This showcases the dominance of the US market in this segment.
  • In conclusion, the eMagazines market in China is poised for substantial growth in the coming years.
  • With increasing revenue, expanding readership, and a rising user penetration rate, this market presents lucrative opportunities for businesses operating in this sector.
  • China's eMagazine market is experiencing rapid growth due to the country's large population and increasing internet penetration.

Key regions: China, Germany, Japan, Europe, United Kingdom

Comparación de regiones

Analyst Opinion

Despite the steady growth in the eMagazines market, the product will likely stay a niche product. Attempts to transfer subscription-based business models to the eMagazines market have not yet reached the anticipated impact on sales. By analogy to Video Streaming services, eMagazines subscription services often struggle with a limited portfolio of available content. Currently, the business’s hope of a breakthrough lies – again – with Apple and its new service called Apple News+.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Market Shares
  • Users
  • Demographics
  • Global Comparison
  • Methodology
  • Key Market Indicators
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