Digital Treatment & Care - Asia

  • Asia
  • In 2024, the Digital Treatment & Care market in Asia is projected to reach a revenue of €22.27bn.
  • This market is expected to show an annual growth rate (CAGR 2024-2028) of 14.76%, resulting in a projected market volume of €38.63bn by 2028.
  • The user penetration in this market is expected to be 28.24% in 2024 and is projected to increase to 37.28% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €17.32.
  • In terms of global comparison, in the United States is forecasted to generate the highest revenue in the Digital Treatment & Care market, reaching €22,470.00m in 2024.
  • In Japan, digital treatment and care solutions are revolutionizing the healthcare industry, providing personalized and accessible healthcare services to the aging population.

Key regions: Japan, India, United States, Canada, Italy

Comparación de regiones

Analyst Opinion

The Digital Treatment & Care market in Asia is experiencing significant growth and development, driven by various factors such as technological advancements, increasing awareness about healthcare, and the growing adoption of digital solutions in the region.

Customer preferences:
Customers in Asia are increasingly turning to digital treatment and care solutions due to their convenience, accessibility, and cost-effectiveness. The younger population, in particular, is more inclined towards using digital healthcare apps and devices for managing their health and wellness.

Trends in the market:
In Japan, there is a rising demand for smart blood pressure meters and smart thermometers, driven by the country's aging population and the need for remote monitoring of health conditions. Contraception/fertility apps are also gaining popularity among young couples in urban areas who are looking for non-invasive family planning solutions.

Local special circumstances:
In China, the online pharmacy sector is experiencing rapid growth, fueled by the government's support for digital healthcare initiatives and the increasing acceptance of e-commerce platforms for purchasing medications. The country's vast population and limited access to traditional healthcare facilities are also driving the demand for online pharmacy services.

Underlying macroeconomic factors:
The economic growth and increasing disposable income levels in countries like South Korea and Singapore are contributing to the expansion of the digital treatment and care market. As people become more health-conscious and tech-savvy, the adoption of digital therapeutics and healthcare devices is expected to rise in these affluent Asian nations.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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