Board Games - India

India

The Board Games market in India is expected to witness significant growth in the coming years.
According to projections, the total revenue in this market is estimated to reach €16.51m in 2022.
This is expected to be driven by various factors such as increasing popularity of board games and growing disposable income among consumers.
Looking ahead, the market is anticipated to experience a steady annual growth rate of 14.32% from 2022 to 2027, resulting in a projected market volume of €34.98m by 2027.
This indicates a promising future for the Board Games market in India.
When it comes to revenue sources within the Board Games market, in-app purchase (IAP) revenue is projected to reach €4.15m in 2022.
This can be attributed to the rising trend of in-app purchases among gamers, who are willing to spend on additional features and content within the games.
Additionally, paid app revenue is also expected to contribute to the overall revenue, with projections indicating a figure of €0.49m in 2022.
This highlights the willingness of consumers to invest in premium board game apps.
Advertising revenue is another significant factor in the Board Games market, with projections suggesting it will reach €11.86m in 2022.
This indicates the potential for advertisers to leverage the popularity of board games to reach a large and engaged audience.
In terms of user engagement, the number of downloads in the Board Games market is projected to reach 0.87bn downloads in 2022.
This showcases the strong demand for board game apps among Indian consumers.
Furthermore, the average revenue per download is expected to amount to €0.02.
This metric provides insights into the monetization potential of board games in India, indicating that each download has the potential to generate revenue for developers and publishers.
It is worth noting that, globally, in the United States leads in terms of revenue generation in the Board Games market.
Projections indicate that in the United States will generate a significant revenue of €1,090.00m in 2022.
This further highlights the immense market potential and opportunities for growth in the Board Games market.
Overall, the Board Games market in India presents a lucrative opportunity for industry players, with strong revenue projections and a growing consumer base.
The combination of increasing disposable income, rising popularity of board games, and technological advancements is expected to drive the market forward in the coming years.

Key regions: Europe, South Korea, United States, Germany, Japan

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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.