Adventure Games - India

India

The Adventure Games market in India is projected to achieve a total revenue of €12.02m by 2022.
This indicates a promising growth potential for the country's gaming industry.
The market is expected to exhibit a steady annual growth rate of 10.64% from 2022 to 2027, resulting in a projected market volume of €20.18m by 2027.
In terms of revenue streams, the in-app purchase (IAP) segment is projected to contribute €5.74m in 2022, reflecting the popularity of in-game purchases among Indian gamers.
Additionally, the paid app segment is expected to generate €1.27m in revenue in 2022, highlighting the willingness of Indian gamers to invest in premium gaming experiences.
Furthermore, advertising revenue in the Adventure Games market is projected to reach €5.01m in 2022, indicating the potential for advertisers to target a large user base.
The number of downloads in the Adventure Games market is anticipated to reach a staggering 2.29bn downloads in 2022, showcasing the immense popularity of gaming among Indian consumers.
Despite the high number of downloads, the average revenue per download currently stands at €0.01, indicating the prevalence of free-to-play games and the need for developers to focus on monetization strategies.
When compared globally, it is noteworthy that in China leads the Adventure Games market in terms of revenue generation, with an estimated €4,356.00m in 2022.
This highlights the significant market share held by in China and the potential for India to further tap into this lucrative market segment.
Overall, the Adventure Games market in India is poised for substantial growth, driven by factors such as increasing smartphone penetration, rising disposable incomes, and a growing gaming culture.
As the country continues to embrace digital entertainment, the gaming industry is expected to thrive, presenting opportunities for both local and international game developers and publishers to capitalize on this evolving market.

Key regions: Europe, India, Japan, Germany, South Korea

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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.