Education - Poland

Poland

The Education market in Poland is expected to see a significant increase in total revenue, reaching €20.79m in 2022.
This projection indicates a promising future for the sector.
Furthermore, the market is anticipated to experience a steady annual growth rate (CAGR 2022-2027) of 10.85%, resulting in a projected market volume of €35.66m by 2027.
This growth trajectory demonstrates the potential for continuous expansion and development within the Education market in Poland.
When examining specific revenue streams within the Education market, it is projected that in-app purchase (IAP) revenue will reach €14.85m in 2022.
This indicates a strong demand for in-app purchases and highlights the willingness of consumers to invest in educational resources digitally.
Additionally, paid app revenue is projected to reach €0.54m in 2022, while advertising revenue is expected to reach €5.40m in the same year.
These figures emphasize the diverse revenue sources within the Education market in Poland, demonstrating the varied ways in which businesses within the sector can generate income.
Moreover, the number of downloads in the Education market is projected to reach 29.33m downloads in 2022.
This indicates a significant interest in educational apps and content among consumers.
Additionally, the average revenue per download is expected to amount to €0.71.
This metric provides insight into the profitability of each download and highlights the potential for revenue generation within the Education market in Poland.
In a global comparison, it is noteworthy that in the United States generates the highest revenue within the Education market, reaching €2,544.00m in 2022.
This indicates the dominance of the United States in terms of revenue generation within the global Education market.
Overall, the Education market in Poland shows great potential for growth and profitability.
The projected revenue figures demonstrate the increasing demand for educational resources and highlight the opportunities available for businesses operating within this market segment.

Key regions: China, Germany, Europe, South Korea, United States

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.