Market Insights Consumer Tobacco Products

E-Cigarettes - Europe

Europe

In Europe, the revenue in the E-Cigarettes market is projected to reach €9.8bn in 2024.
It is anticipated that the market will experience an annual growth rate of 1.97% (CAGR 2024-2028).
When compared to other countries worldwide, in the United States generates the highest revenue, amounting to €8,069m in 2024.
Taking into account the total population, the per person revenue in Europe is estimated to be €12.95 in 2024.
In France, the e-cigarette market is booming due to strict tobacco regulations and a growing trend towards healthier alternatives.

Key regions: United States, United Kingdom, Russia, Philippines, Indonesia

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Often considered reduced-risk products, e-cigarettes have made up one of the most rapidly growing segments of tobacco products in the last decade. The E-Cigarettes market in North America is facing volatility and uncertainty due to a scandal concerning the popularity of these products amongst adolescents in the U.S., whereas the European market remains stable. The penetration rates of e-cigarettes remain low in the African, Asian, and South American market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on E-Cigarettes.

Modeling approach:

The segment size is determined through a bottom-up approach. In order to analyze the markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as the S-curve function and exponential trend smoothing. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.