Security - Russia

  • Russia
  • Revenue in the Security market is projected to reach €232.3m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.61%, resulting in a projected market volume of €347.7m by 2028.
  • In the Security market, the number of active households is expected to amount to 11.1m users by 2028.
  • Household penetration will be 6.2% in 2024 and is expected to hit 17.8% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €61.39.
Comparación de regiones

Analyst Opinion

The Security market in Russia has been experiencing significant growth in recent years.

Customer preferences:
Russian customers have shown a strong preference for security solutions that offer advanced features and capabilities. They are increasingly looking for integrated systems that can provide comprehensive protection for their homes, businesses, and public spaces. This includes a demand for video surveillance systems with high-resolution cameras, facial recognition technology, and real-time monitoring capabilities. Additionally, there is a growing interest in smart home security solutions that can be controlled remotely through mobile applications.

Trends in the market:
One of the key trends in the Russian security market is the adoption of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used to enhance the capabilities of security systems, enabling them to analyze large amounts of data and identify potential threats more effectively. For example, AI-powered video analytics can automatically detect suspicious activities and send alerts to security personnel. This trend is driven by the need to improve the efficiency and effectiveness of security operations, as well as the increasing availability of AI and ML technologies. Another important trend in the Russian security market is the shift towards cloud-based security solutions. Cloud-based systems offer several advantages, including scalability, flexibility, and cost-effectiveness. They allow organizations to easily expand their security infrastructure as needed, without the need for significant upfront investments in hardware and infrastructure. Cloud-based security solutions also enable remote monitoring and management, which is particularly important for large organizations with multiple locations.

Local special circumstances:
The security market in Russia is influenced by several local special circumstances. One of these is the country's large size and diverse geography. Russia spans across eleven time zones and includes a wide range of climatic conditions, from the Arctic in the north to the subtropical regions in the south. This presents unique challenges for security systems, as they need to be able to operate effectively in different environments and withstand extreme weather conditions. Another special circumstance in Russia is the high level of organized crime and cyber threats. The country has been a target for various types of criminal activities, including theft, fraud, and cyber attacks. This has increased the demand for advanced security solutions that can provide robust protection against these threats. Additionally, the Russian government has implemented several initiatives to enhance national security, which has further driven the demand for security systems.

Underlying macroeconomic factors:
The growth of the security market in Russia can be attributed to several underlying macroeconomic factors. One of these is the country's economic growth and increasing disposable income. As the Russian economy continues to recover from the economic downturn, consumers and businesses have more financial resources to invest in security solutions. This has led to an increase in demand for security systems across various sectors, including residential, commercial, and government. Furthermore, the government's focus on enhancing security measures and infrastructure has also contributed to the growth of the security market. The Russian government has implemented various initiatives to improve public safety and security, such as the installation of surveillance cameras in public spaces and the implementation of stricter security regulations. These initiatives have created a favorable environment for the security market to thrive. In conclusion, the Security market in Russia is experiencing significant growth due to customer preferences for advanced security solutions, trends such as the adoption of AI and cloud-based systems, local special circumstances including the country's large size and diverse geography, and underlying macroeconomic factors such as economic growth and government initiatives. This growth is expected to continue in the coming years as the demand for security solutions continues to increase.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Visión general

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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