Comfort & Lighting - China

China

Revenue in the Comfort & Lighting market is projected to reach €1.6bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 12.37%, resulting in a projected market volume of €2.9bn by 2029.
In the Comfort & Lighting market, the number of active households is expected to amount to 219.4m users by 2029.
Household penetration will be 13.7% in 2024 and is expected to hit 44.1% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €24.29.

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Analyst Opinion

China's Comfort & Lighting market has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Chinese consumers have shown a growing interest in comfort and lighting products, driven by the desire for a more comfortable and aesthetically pleasing living environment. With increasing disposable incomes, consumers are willing to invest in high-quality and innovative products that enhance their comfort and well-being. Additionally, the rising awareness of energy efficiency and sustainability has led to a demand for eco-friendly and energy-saving comfort and lighting solutions.

Trends in the market: One of the key trends in the Comfort & Lighting market in China is the adoption of smart home technology. Chinese consumers are increasingly embracing smart home systems that allow them to control and automate various aspects of their homes, including comfort and lighting. This trend is driven by the convenience and energy-saving benefits offered by smart home technology. Another trend in the market is the growing popularity of LED lighting. LED lighting is known for its energy efficiency, long lifespan, and environmental friendliness. Chinese consumers are increasingly replacing traditional incandescent and fluorescent lights with LED lights, both for residential and commercial purposes. This shift is supported by government initiatives promoting energy-saving practices and the phasing out of inefficient lighting technologies.

Local special circumstances: China's rapid urbanization and the increasing population density in cities have created a unique set of circumstances in the Comfort & Lighting market. As more people move to urban areas, the demand for comfortable and well-lit living spaces has increased significantly. This has led to the development of innovative solutions that cater to the specific needs of urban dwellers, such as compact and multifunctional furniture, smart lighting systems, and noise-cancelling technologies.

Underlying macroeconomic factors: China's strong economic growth and rising middle class have played a significant role in the development of the Comfort & Lighting market. As incomes rise, consumers have more disposable income to spend on comfort and lighting products. Additionally, the government's focus on urban development and infrastructure projects has created opportunities for the market to expand, especially in the commercial and public sectors. Furthermore, government policies and regulations promoting energy efficiency and sustainability have also contributed to the growth of the Comfort & Lighting market. The Chinese government has implemented various initiatives and standards to encourage the use of energy-saving products and technologies, creating a favorable environment for the market to thrive. In conclusion, the Comfort & Lighting market in China is experiencing growth due to changing customer preferences, emerging trends such as smart home technology and LED lighting, local special circumstances like rapid urbanization, and underlying macroeconomic factors including strong economic growth and government policies promoting energy efficiency.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.