Market Insights Consumer OTC Pharmaceuticals

Sleep Aids - Mongolia

Mongolia

Revenue in the Sleep Aids market amounts to €156.40k in 2024. The market is expected to grow annually by 3.83% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€1,930m in 2024).
In relation to total population figures, per person revenues of €0.04 are generated in 2024.

Key regions: Philippines, Indonesia, United Kingdom, Canada, Thailand

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Analyst Opinion

The Sleep Aids market in Mongolia is experiencing steady growth due to changing customer preferences and increasing awareness about the importance of sleep.

Customer preferences: In recent years, there has been a shift in customer preferences towards natural and herbal sleep aids. Customers are becoming more conscious about the potential side effects of synthetic sleep aids and are seeking alternatives that are perceived to be safer and more sustainable. This trend is in line with the global market, where there is a growing demand for natural and organic products across various industries.

Trends in the market: One of the key trends in the Sleep Aids market in Mongolia is the rising popularity of melatonin supplements. Melatonin is a hormone that helps regulate sleep-wake cycles, and its supplements are widely used to treat insomnia and other sleep disorders. The increasing adoption of melatonin supplements can be attributed to the growing awareness about their effectiveness and safety. Additionally, the availability of melatonin supplements over-the-counter without a prescription has made them more accessible to customers. Another trend in the market is the growing demand for sleep aids that promote relaxation and stress relief. Mongolia has a fast-paced and competitive work culture, which can lead to high levels of stress and anxiety. As a result, customers are seeking sleep aids that not only help them fall asleep but also provide a sense of calmness and relaxation. This has led to the emergence of sleep aids that contain ingredients such as lavender, chamomile, and valerian root, which are known for their soothing properties.

Local special circumstances: One of the unique factors influencing the Sleep Aids market in Mongolia is the country's nomadic culture. Mongolia has a large population of nomads who live in remote areas and have limited access to healthcare facilities. These nomads often face sleep-related issues due to their lifestyle and living conditions. As a result, there is a growing demand for sleep aids that are portable, easy to use, and do not require medical supervision. This has created opportunities for manufacturers to develop sleep aids in the form of herbal teas, essential oils, and portable sleep devices.

Underlying macroeconomic factors: The growing Sleep Aids market in Mongolia can be attributed to several underlying macroeconomic factors. Firstly, Mongolia has been experiencing rapid urbanization, leading to an increase in urban population and lifestyle changes. This has resulted in higher levels of stress and sleep disorders among the urban population, driving the demand for sleep aids. Secondly, the increasing disposable income of the middle-class population in Mongolia has made sleep aids more affordable and accessible. As people have more financial resources, they are willing to invest in products that can improve their sleep quality and overall well-being. Lastly, the government's focus on healthcare and wellness initiatives has also contributed to the growth of the Sleep Aids market. The government has been promoting healthy living and raising awareness about the importance of sleep through various campaigns and initiatives. This has created a favorable environment for the Sleep Aids market to thrive and expand in Mongolia. In conclusion, the Sleep Aids market in Mongolia is witnessing growth due to changing customer preferences, increasing awareness about the importance of sleep, and underlying macroeconomic factors. The market is characterized by a shift towards natural and herbal sleep aids, the popularity of melatonin supplements, and the demand for sleep aids that promote relaxation and stress relief. The nomadic culture and the country's urbanization and rising disposable income also contribute to the market's development.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.