Market Insights Consumer OTC Pharmaceuticals

Eye Care - Pakistan

Pakistan

Revenue in the Eye Care market amounts to €53.36m in 2024. The market is expected to grow annually by 3.63% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€1,152m in 2024).
In relation to total population figures, per person revenues of €0.22 are generated in 2024.

Key regions: Thailand, Philippines, Indonesia, Canada, United Kingdom

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Eye Care market in Pakistan has been experiencing significant growth in recent years, driven by various factors such as changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Eye Care market in Pakistan have shifted towards a greater emphasis on preventive care and a growing awareness of the importance of eye health.

With an increasing number of people spending extended hours in front of screens, there has been a rise in demand for products that address issues such as eye strain and dryness. Additionally, the aging population in Pakistan has led to a greater need for vision correction products such as glasses and contact lenses. Trends in the market have also played a role in the development of the Eye Care market in Pakistan.

The rise of e-commerce platforms has made it easier for consumers to access a wide range of eye care products, including prescription glasses and contact lenses. This has led to increased competition among market players and a greater focus on product innovation and affordability. Additionally, there has been a growing trend towards the use of natural and organic ingredients in eye care products, driven by consumer demand for safer and more sustainable options.

Local special circumstances in Pakistan have also contributed to the growth of the Eye Care market. The country has a large population with a high prevalence of eye conditions such as cataracts and refractive errors. This has created a significant demand for eye care services and products, driving market growth.

Additionally, the government of Pakistan has implemented various initiatives to improve access to eye care services, including the establishment of eye care centers and the provision of subsidized treatments. Underlying macroeconomic factors have also played a role in the development of the Eye Care market in Pakistan. The country has experienced steady economic growth in recent years, leading to an increase in disposable income levels.

This has allowed more people to afford eye care products and services, driving market demand. Additionally, the growing middle class in Pakistan has led to an increase in consumer spending on healthcare, including eye care. In conclusion, the Eye Care market in Pakistan is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

With a greater emphasis on preventive care and a rise in demand for vision correction products, the market is expected to continue growing in the coming years.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.