Market Insights Consumer OTC Pharmaceuticals

Eye Care - Denmark

Denmark

Revenue in the Eye Care market amounts to €14.33m in 2024. The market is expected to grow annually by 2.08% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€1,152m in 2024).
In relation to total population figures, per person revenues of €2.41 are generated in 2024.

Key regions: Thailand, Philippines, Indonesia, Canada, United Kingdom

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Región

Comparación de regiones

Moneda

Analyst Opinion

The Eye Care market in Denmark has been experiencing steady growth in recent years, driven by changing customer preferences and the growing awareness of the importance of eye health.

Customer preferences: Customers in Denmark are increasingly prioritizing their eye health and are willing to invest in high-quality eye care products and services. They are seeking products that are not only effective in improving vision but also comfortable to wear and aesthetically pleasing. There is a growing demand for contact lenses, especially among younger consumers who are looking for convenient and non-invasive alternatives to glasses. Additionally, customers are increasingly interested in natural and organic eye care products, as they become more conscious of the potential side effects of chemicals and artificial ingredients.

Trends in the market: One of the key trends in the Eye Care market in Denmark is the rise of online retail. Customers are increasingly turning to online platforms to purchase eye care products, thanks to the convenience and wider product selection offered by online retailers. This trend is particularly prominent among younger consumers who are more comfortable with online shopping. As a result, traditional brick-and-mortar retailers are adapting to this trend by enhancing their online presence and offering online ordering and delivery services. Another trend in the market is the growing popularity of preventive eye care. Customers are becoming more proactive in taking care of their eye health and are seeking regular eye examinations to detect any potential issues early on. This trend is driven by the increasing awareness of the importance of eye health and the availability of advanced diagnostic technologies. Eye care professionals are also playing a crucial role in promoting preventive eye care by educating customers about the benefits of regular check-ups and providing personalized advice on maintaining good eye health.

Local special circumstances: Denmark has a well-developed healthcare system that provides easy access to eye care services. The country has a high number of qualified optometrists and ophthalmologists, ensuring that customers can receive timely and quality eye care. Additionally, Denmark has a strong focus on sustainability and environmental protection, which is reflected in the eye care market as well. Customers are increasingly seeking eco-friendly and sustainable eye care products, driving the demand for products that are made from recycled materials or have minimal environmental impact.

Underlying macroeconomic factors: The Eye Care market in Denmark is influenced by several macroeconomic factors. The country has a high standard of living and a strong economy, which enables customers to afford premium eye care products and services. Additionally, the aging population in Denmark is contributing to the growth of the market, as older individuals are more likely to require vision correction and other eye care treatments. Furthermore, the government's focus on healthcare and well-being contributes to the overall growth of the Eye Care market, as it ensures that customers have access to affordable and high-quality eye care services.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.