Market Insights Consumer OTC Pharmaceuticals

Eye Care - Croatia

Croatia

Revenue in the Eye Care market amounts to €6.34m in 2024. The market is expected to grow annually by 2.75% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€1,152m in 2024).
In relation to total population figures, per person revenues of €1.59 are generated in 2024.

Key regions: Thailand, Philippines, Indonesia, Canada, United Kingdom

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Eye Care market in Croatia is experiencing steady growth and development due to several factors.

Customer preferences: Customers in Croatia are increasingly prioritizing their eye health and seeking out eye care products and services. This is driven by a growing awareness of the importance of regular eye exams and the need for corrective lenses. Additionally, there is a rising demand for fashionable eyewear, as customers view glasses as both a functional and fashion accessory.

Trends in the market: One major trend in the Eye Care market in Croatia is the increasing popularity of contact lenses. Many customers are opting for contact lenses over traditional eyeglasses for their convenience and improved aesthetics. This trend is also fueled by advancements in contact lens technology, such as the development of daily disposable lenses and those designed for specific eye conditions. Another trend in the market is the growing demand for specialized eye care products. Customers are seeking out products that address specific eye health concerns, such as dry eyes or digital eye strain. This has led to the introduction of a wide range of eye drops, supplements, and other products that cater to these specific needs.

Local special circumstances: Croatia has a high prevalence of myopia (nearsightedness) among its population, particularly among younger individuals. This has contributed to the increased demand for corrective lenses and regular eye exams. Additionally, the country has a growing elderly population, which has also led to an increased need for eye care services and products.

Underlying macroeconomic factors: Croatia's growing economy and rising disposable incomes have played a significant role in the development of the Eye Care market. As people have more money to spend, they are willing to invest in their eye health and purchase higher-quality eye care products. Furthermore, the government has implemented policies to improve access to eye care services, such as subsidizing eye exams for certain demographics, which has also contributed to the growth of the market. In conclusion, the Eye Care market in Croatia is experiencing growth and development due to increasing customer preferences for eye health, trends such as the popularity of contact lenses and specialized eye care products, local special circumstances such as a high prevalence of myopia and a growing elderly population, and underlying macroeconomic factors such as a growing economy and government support for eye care services.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.