Soft Drinks - Myanmar

The Soft Drinks market in Myanmar has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Myanmar, there has been a shift in consumer preferences towards healthier beverage options, including low-sugar and natural drinks. This trend is in line with global market preferences, as consumers become more health-conscious and seek out products that align with their wellness goals. As a result, there has been an increase in demand for bottled water, fruit juices, and functional beverages in Myanmar.

Trends in the market: One of the key trends in the Soft Drinks market in Myanmar is the growing popularity of local and regional brands. Consumers are increasingly interested in supporting local businesses and purchasing products that are made in Myanmar. This has led to the emergence of several local soft drink brands that offer unique flavors and cater to the preferences of the local population. These brands often use traditional ingredients and production methods, which adds to their appeal. Another trend in the market is the rise of convenience stores and online retail channels. As urbanization continues to accelerate in Myanmar, more consumers are seeking convenient and accessible shopping options. Convenience stores offer a wide range of soft drink options, including both local and international brands, making it easier for consumers to find their preferred beverages. Additionally, the growth of e-commerce platforms has made it possible for consumers to purchase soft drinks online and have them delivered to their doorstep.

Local special circumstances: Myanmar has a tropical climate, with high temperatures and humidity throughout the year. This has contributed to the high demand for refreshing and hydrating beverages, such as carbonated soft drinks and bottled water. The hot weather in Myanmar makes soft drinks a popular choice among consumers, especially during the summer months.

Underlying macroeconomic factors: The Soft Drinks market in Myanmar has also been influenced by macroeconomic factors, such as rising disposable incomes and increasing urbanization. As the country's economy continues to grow, more consumers have the means to spend on non-essential items, including soft drinks. Additionally, the rapid urbanization in Myanmar has led to the expansion of modern retail channels, providing consumers with greater access to a wide range of soft drink options. In conclusion, the Soft Drinks market in Myanmar has witnessed growth due to changing customer preferences towards healthier options, the rise of local and regional brands, the increasing popularity of convenience stores and online retail channels, the tropical climate in Myanmar, and underlying macroeconomic factors such as rising disposable incomes and urbanization. These factors have contributed to the development and expansion of the Soft Drinks market in Myanmar.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.