Soft Drinks - Australia

The Soft Drinks market in Australia has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Soft Drinks market in Australia have shifted towards healthier options, such as low-sugar or sugar-free beverages, as consumers become more health-conscious. This trend is in line with global market preferences, as consumers worldwide are increasingly seeking healthier alternatives to traditional soft drinks. In addition, there is a growing demand for natural and organic ingredients, as consumers become more aware of the potential health benefits associated with these products. This shift in customer preferences has led to the introduction of a wide range of healthier soft drink options in the Australian market, including natural fruit juices, sparkling water, and functional beverages. One of the key trends in the Soft Drinks market in Australia is the increasing popularity of functional beverages. These beverages are formulated with added vitamins, minerals, and other beneficial ingredients, targeting specific health benefits such as improved digestion, increased energy, or enhanced mental focus. This trend is driven by consumers' desire for products that not only quench their thirst but also provide additional health benefits. The demand for functional beverages is expected to continue growing in the coming years, as consumers become more conscious of their health and well-being. Another trend in the Soft Drinks market in Australia is the rising popularity of ready-to-drink (RTD) beverages, particularly among busy urban consumers. RTD beverages offer convenience and on-the-go consumption, catering to the fast-paced lifestyle of modern consumers. This trend is driven by factors such as increasing urbanization, changing work patterns, and the growing popularity of cafes and coffee shops. As a result, there has been a surge in the availability and variety of RTD soft drinks in the Australian market, including bottled iced teas, coffee-based beverages, and energy drinks. Local special circumstances in Australia, such as the country's warm climate and outdoor lifestyle, also contribute to the growth of the Soft Drinks market. Australians have a strong affinity for outdoor activities, sports, and barbecues, creating a high demand for refreshing beverages. This has led to the popularity of soft drinks such as carbonated sodas, sports drinks, and iced teas, which are often consumed to quench thirst and provide a refreshing experience during outdoor activities. Underlying macroeconomic factors, such as population growth, disposable income levels, and changing demographics, also play a significant role in the development of the Soft Drinks market in Australia. The country's growing population and increasing disposable income levels have resulted in higher consumer spending on beverages, including soft drinks. Moreover, changing demographics, such as an aging population and an increase in multicultural communities, have led to a diversification of consumer preferences and an expansion of the soft drink market. Overall, the Soft Drinks market in Australia is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is expected to continue evolving in response to consumer demand for healthier options, functional beverages, and convenient on-the-go consumption.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.